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TKO is seeking a skilled Coordinator, Digital Marketing UFC & ZB to join our team. The Coordinator will be responsible for supporting the execution of digital first programs that deliver value to partners across the TKO Global Partnerships portfolio – specifically UFC and Zuffa Boxing.
Job Responsibility:
Support the execution of digital first programs that deliver value to partners across the TKO Global Partnerships portfolio
Help to develop and execute comprehensive digital marketing strategies aligned with business goals
Support online campaigns across channels such as email marketing, social media, display advertising, and content marketing
Help to manage digital marketing budgets and ensure cost-effective campaign performance
Plan, execute, and optimize paid advertising campaigns
Support content creation for websites, email campaigns, and social media platforms
Optimize campaign performance, user experience, conversion and click through rates
Help to manage project timelines, budgets, and resources, ensuring efficient execution and delivery, including building media plans and social media strategy and scheduling
Develop and maintain strong relationships with clients and partners, understanding their needs and objectives to deliver tailored digital solutions
Collaborate with internal teams, brand partners, external agencies, and vendors
Monitor and analyze performance using tools like Google Analytics and marketing dashboards
Identify and propose new opportunities for digital activations and partnerships
Stay up to date with digital marketing trends, tools, and best practices
Requirements:
Bachelor’s degree in Marketing, Business, Communications, or a related field
1-2 years of proven experience in digital marketing, online campaign management, media planning, media buying or digital media agency experience
Experience with analytics tools (e.g., Emplifi, Google Ad Manager)
Strong understanding of SEO, PPC, social media, email marketing, and content marketing
Excellent communication, project management, and analytical skills with the ability to prioritize tasks, manage timelines, and meet deadlines
Strong analytical and problem-solving skills, with the ability to measure and optimize project performance
Ability to work in a fast-paced environment and adapt to changing priorities
Nice to have:
Certification in Google Ads, Google Analytics, or other digital marketing platforms
Experience with marketing automation tools and CRM systems
Knowledge of basic web development, graphic design and video editing principles
Experience working in the sports or entertainment industry