Coordinator, Brand Marketing Job at Ann Taylor (New York)

Job Description

This role is on the Brand Marketing team which orchestrates the brand’s annual and seasonal omni-channel marketing strategies and initiatives across every interaction with our clients. This team champions and enhances the LOFT brand positioning across all channels of communication and spearheads innovative client acquisition, retention and reactivation approaches. The Coordinator of Brand Marketing supports all functions of the Marketing team and is responsible for implementation and execution of brand marketing initiatives. This highly cross-functional position will work closely with internal partners to drive engagement throughout the client lifecycle across all channels.

Job Responsibility

Responsible for executing brand marketing plans in collaboration with the creative, visual merchandising, client experience, public relations, merchants & social
Works closely with Senior Manager and Assistant Manager to execute seasonal marketing strategies designed to drive traffic and engagement including on product marketing, store signage, branded events and experiential marketing experiences
Maintain marketing calendar on a daily basis, to ensure key dates and messaging direction is up to date and teams are informed
Provide monthly messaging and product focus direction to cross-functional teams and communicate any changes or updates as needed
Create monthly and ad-hoc briefs that support marketing initiatives across channels
Track and analyze campaign performance to measure KPIs, identify learnings and propose improvements
Develop deep consumer knowledge and apply those insights to deliver actionable, insights-driven strategies across various channels
Maintain cutting-edge knowledge of the evolving multi-channel marketing space

Requirements

Bachelor’s degree in Marketing, Business or Communications/Business preferred
1-2 years experience & a demonstrated interest in marketing and fashion/retail
Team player with proven ability to work effectively with cross-functional teams
Ability to work both in a team and independently
Strong analytical skills and clear understanding of financial measurements
Outstanding verbal and written communication skills
Demonstrated ability to multi-task in a fast-paced environment
Familiar with Microsoft (Word, Excel, Outlook, PowerPoint) and Google (Drive, Sheets, Slides) applications

What we offer

You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies
Support for your individual development plus opportunities for career mobility within our family of brands
A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities
Medical, dental, vision insurance & 401(K)
Employee Assistance Program (EAP)
Time off – paid time off & holidays

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Coordinator, Brand Marketing

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