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My client is looking for a brand-new Conversion Rate Optimisation Analyst that has a passion for data-driven software optimization to join their well-established Digital Marketing team. They are offering a competitive salary of up to £60,000, offering a hybrid model of working. They are a household name within British Heritage fashion, based in the heart of London.
Job Responsibility:
Increase conversion rates and improve user experiences
Shape, develop, and implement a long-term CRO strategy and roadmap
Coordinate campaigns from ideation through to completion
Investigate issues arising in the sales journey and website behaviour trends to produce analysis on trading changes
Work closely with stakeholders and development teams to understand why inefficiencies may exist
Present testing hypothesis to key stakeholders for sign-off
Keep up with the latest industry news, trends, techniques, and technologies
Requirements:
Analytical and creative thinker
Experience using AB/MVT testing tools
Solid understanding of UX with ability to identify trends, create hypotheses and testing plans
Experience within web analytics
Google Analytics (or equivalent) ownership experience
Nice to have:
Understanding of HTML, CSS, JavaScript and Agile Development processes