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Analyze and optimize the online customer journey to improve lead generation and online sales
Identify conversion opportunities through data analysis, funnel optimization, and CRO
Develop, prioritize, and validate optimization hypotheses through A/B testing
Act as a strategic challenger to the external Paid Search agency by evaluating campaign performance and recommending improvements
Combine online and offline lead data to gain actionable performance insights
Monitor KPIs and translate data into clear recommendations for business stakeholders
Collaborate closely with marketing, sales, data teams, and external partners to drive commercial results
Ensure a continuous test-and-learn approach to improve customer experience and conversion rates
Requirements
Experience in performance marketing, digital analytics, growth marketing, or conversion optimization
Strong knowledge of GA4, funnel analysis, attribution, and conversion tracking
Hands-on experience with CRO, UX analysis, A/B testing, and marketing automation
Solid understanding of Paid Search (Google Ads, PMAX, Demand Gen) and the ability to challenge agency strategies based on performance data
Experience with lead tracking, CRM integrations, and customer journey analysis
A highly analytical, data-driven mindset with strong stakeholder management skills
A proactive, hands-on attitude and a passion for continuous optimization
Excellent communication skills and the ability to translate data into actionable business recommendations
What we offer
Digital recruitment process and smooth onboarding experience
Make your mark across national and international markets through Ariad’s renowned client network
Join a diverse, forward-thinking team committed to collaboration and excellence
Hybrid work model, with remote days per week for flexibility and focus
You’re joining an impressive network of +100 digital consultants and the Ariad staff, all dedicated to helping and supporting each other to succeed, and drive innovation
You will never be a number: we match you with projects that suit your skills and ambitions
Personalised follow-up & honest feedback guided by our Digital Talent Managers
Gain a rich community of other digital professionals at quarterly events and meetups
Join our annual Workcation event in sunny Southern Spain
Ongoing opportunities to learn and grow professionally including personal and professional development and guidance
Access to leading A-brands in Europe such as Samsung, ING Bank, Carrefour, L'Oreal, Decathlon and many others