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We’re looking for a Content Writer / Copywriter who can bring language to life - across sectors, formats and platforms - and help global brands connect with their audiences at every stage of the digital journey. As a Content Writer / Copywriter, you’ll craft thoughtful, human-first content that meets users where they are, across websites, platforms, campaigns and product journeys. This role sits at the intersection of creativity and performance, blending voice, storytelling, structure and strategy to deliver content that drives clarity, connection and conversion. You’ll work across diverse clients and industries, adapting to different brand voices, compliance needs, and localisation standards, and ensuring content supports not just storytelling, but searchability, scalability and performance. You’ll collaborate closely with content strategists, UX designers, marketers and technologists to craft messaging that not only works across platforms, but works with the platform, especially Sitecore, Content Hub and emerging tools like SitecoreAI.
Job Responsibility:
Write clear, compelling copy for websites, journeys, campaigns and experiences across B2C and B2B sectors
Adapt tone and messaging to suit different industries (e.g. finance, travel, retail) and sensitivities (e.g. regulated content)
Craft copy for CTAs, headlines, page narratives, microcopy, error states and everything in between
Write for different funnel stages, from awareness to action to retention, across omni-channel experiences
Interpret content strategy, brand guidelines and audience insights into distinctive, effective voice and messaging frameworks
Contribute to content models and templates that support component-based publishing in CMS platforms
Translate structured content fields into natural, persuasive copy, fit for both machine and human readability
Write with an understanding of modular content models, structured data and tagging for reuse and personalisation
Align content to Sitecore and Content Hub capabilities (e.g. components, assets, content types)
Contribute to content migration, QA and authoring for digital builds
Craft content optimised for search, considering keyword strategy, E-E-A-T principles, and natural language search
Help write metadata, structured snippets and SEO-aligned headlines and intros
Consider voice search, generative search and AI-powered content discovery
Work in lockstep with UX, Strategy, Tech and Design teams to deliver joined-up experiences
Participate in user journey mapping and content planning sessions
Collaborate with translation and localisation teams to support multilingual delivery
Requirements:
5+ years’ experience as a digital content writer, UX writer or copywriter (agency or in-house)
Strong portfolio of web, product or campaign writing, with clear examples of voice, clarity and strategic thinking
Ability to write for multiple tones of voice, verticals and user types
Understanding of structured content and writing for modular design systems
Familiarity with SEO, structured data, and accessibility best practices
Experience working in or around CMS platforms like Sitecore, Content Hub or similar
Awareness of how AI tools (e.g. SitecoreAI, ChatGPT, Writer, Grammarly) can accelerate content creation, and where human craft must lead
Excellent attention to detail, grammar, flow and digital usability
Clear communication, collaborative energy and the ability to take and apply feedback constructively
Nice to have:
Experience writing for Sitecore-powered platforms or working within Sitecore Content Hub environments
Bilingual fluency in English and Arabic (especially for MENA-based clients)
Experience writing content for high-sensitivity industries such as Financial Services, Healthcare or Government
Experience with content QA, localisation workflows, and global publishing models
What we offer:
A consultancy where content is strategic, not secondary
Work on global brands and multilingual platforms across exciting verticals
Collaborate with strategists, designers, engineers and marketers on truly connected experiences
Flexible hybrid culture, supportive team, and tools that help you do your best work
A chance to shape content’s role in the future of experience-led marketing