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We are currently seeking a skilled Content Writer to join our marketing team. As a Content Writer, you will be responsible for creating engaging and informative content that showcases our software solutions and positions our company as a thought leader in the industry.
Job Responsibility:
Create high-quality, unique, and compelling content for various digital platforms, including blog posts, whitepapers, case studies, website copy, social media posts, and email newsletters
Conduct in-depth research on software development topics, industry trends, and emerging technologies to ensure accurate and up-to-date information in content pieces
Collaborate closely with the marketing and technical teams to understand our software solutions, features, and value propositions, and effectively communicate them through written content
Develop content strategies that align with our marketing objectives and target audience, and contribute to overall content planning and editorial calendars
Optimize content for search engines (SEO) by incorporating relevant keywords, implementing effective SEO practices, and staying informed about SEO trends
Edit and proofread content to ensure clarity, consistency, and adherence to brand guidelines and industry standards
Stay updated on the latest advancements in software development and related fields to enhance content quality and showcase thought leadership
Monitor and analyze content performance using relevant metrics and tools, and provide data-driven recommendations for content optimization
Collaborate with designers, developers, and other team members to ensure a cohesive and seamless integration of written content with visual elements
Requirements:
Proven work experience as a Content Writer, Copywriter, or similar role in the software development or technology industry for atleast 4+ years
Bachelor's degree in English, Journalism, Communications, Computer Science, or a related field (preferred)
Excellent writing and editing skills with a deep understanding of grammar, syntax, and style
Strong portfolio demonstrating content creation across various channels, with an emphasis on software development or related topics
Familiarity with software development concepts, processes, and technologies
Strong research skills to gather information from technical resources and subject matter experts
Excellent time management and organizational skills with the ability to meet deadlines
Strong communication and collaboration abilities to work effectively with cross-functional teams
Self-motivated and able to work independently while maintaining a high level of quality and attention to detail
Strong foundational SEO understanding: On page, Off page, blog strategy, keyword research, content creation, content optimization, etc.
Strong knowledge of various ranking factors and search engine algorithms
Willing to go extra-mile and hustle to achieve marketing goals
Excellent attention-to-detail ability and presentation skills