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We're looking for a tech-savvy Content Writer who can blend compelling storytelling with technical execution. You'll create content that educates, engages, and converts while managing the technical aspects of publishing and optimization. Your writing will directly impact our organic growth as you craft SEO-optimized content that ranks on both traditional search engines and AI platforms. You'll be responsible for producing high-quality articles, product descriptions, blog posts, and educational content while handling the end-to-end publishing process in WordPress. You'll also optimize content for discoverability across Google search and emerging AI search platforms, playing a key role in driving organic traffic and customer education.
Job Responsibility:
Content Creation: Write clear, compelling, and accurate content about diamonds, jewelry, and the engagement ring buying process for various audiences and formats
WordPress Management: Publish, edit, and format content directly in WordPress, including uploading images, creating layouts, and ensuring mobile responsiveness
HTML Editing: Make basic HTML edits within WordPress to optimize formatting, add custom elements, and troubleshoot display issues
SEO Optimization: Research keywords, optimize content for search engines (title tags, meta descriptions, headers, internal linking), and implement SEO best practices
AI Search Optimization: Adapt content strategies for visibility in AI-powered search platforms (ChatGPT, Perplexity, Google AI Overviews, etc.)
Content Testing: Monitor content performance and collaborate with the marketing team to refine strategies based on analytics and ranking data
Research & Accuracy: Stay current on diamond industry trends, competitor content, and search algorithm updates to keep our content fresh and authoritative
Requirements:
2+ years of experience in content writing, preferably for e-commerce, DTC, or technical industries
Proficiency in WordPress (publishing, editing, media management, basic troubleshooting)
Working knowledge of HTML for content formatting and basic customization
Strong understanding of SEO fundamentals (keyword research, on-page optimization, content structure)
Familiarity with AI search optimization and how content appears in AI-generated responses
Experience with SEO tools (Google Analytics, Google Search Console, or similar platforms)
Excellent writing, editing, and proofreading skills with attention to detail
Ability to translate complex technical topics into accessible, engaging content
Self-motivated and able to manage multiple content projects independently
Nice to have:
Experience writing about jewelry, luxury goods, or high-consideration purchases
Knowledge of schema markup and structured data
Familiarity with content management beyond WordPress (Shopify, headless CMS, etc.)
Background in DTC, e-commerce, or high-growth startups
Understanding of conversion-focused content writing