Content Writer

• Research topics and write compelling copy for on-site pages, assets, blog posts
• Ensure all copy is optimized for SEO
• continually seek out best practices in SEO regarding copy
• Update or create landing pages on the site adding the proper links, images, or videos
• Coordinate and manage content schedule/plan and assets
• Execute the content schedule/plan utilizing the content management system (CMS) to upload both copy and content assets
• Contribute to the blog weekly
• Help reorganize and revamp the blog
• Create, edit and proof read all marketing initiatives: site banners, emails, direct mail, social media posts, press releases, newsletters
• Create and maintain a style guide for copy, establishing clear guidelines on how copy is to be written for each brand and site
• Ensure that the content reflects the respective brand in terms of tone, style and grammar
• Work with the design team to create visual content (graphics or simple videos to be included with social media posts)
• Replicate established tones/slang, industry related jargon, as well as develop specific communication tones for our and our clients’ target audience

5+ years of experience