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We’re looking for two enthusiastic Content Writers to join the Marketing team at Vertu Motors plc, one of the UK’s largest automotive retailers. You’ll create high‑quality, engaging automotive content that enhances the customer journey and supports brand growth. Working with SEO, Web, PR and Social teams—and confidently managing your own workload—you’ll help deliver content that improves visibility, drives enquiries and meets key performance targets. Reporting to the Senior Content Lead, you will produce consistent, on‑brand content across reviews, guides, product descriptions, service explainers, event landing pages, newsroom articles and customer communications. You’ll also help maintain and develop our tone of voice across channels. We encourage the effective use of AI tools to support research and optimisation, while maintaining strong editorial judgement and creativity.
Job Responsibility:
Produce engaging content across multiple formats, including reviews, guides, product descriptions, newsroom articles and customer communications
Write topical, reactive newsroom content
Use AI tools to support efficient, optimised content creation
Uphold brand guidelines and a consistent tone of voice
Update and evolve existing content across brands
Work with SEO and Web teams to improve search performance and drive conversions
Monitor KPIs such as rankings, traffic and engagement
Build strong relationships with Channel Leads and integrate updates
Generate ideas for future content and collaborate with PR, Social, Events and Video teams
Requirements:
Experience as a Content Writer or Copywriter, with a strong portfolio
Ability to write persuasive customer journey messaging
automotive experience is an advantage
Excellent written communication and attention to detail
Ability to create content for varied audiences and formats
Confident using AI tools to support content creation
Strong organisational skills with the ability to manage multiple deadlines
Ability to work collaboratively and independently
Knowledge of keyword research and SEO best practice
Experience with GA4 or similar analytics tools
Interest in the automotive sector
industry experience is desirable
Nice to have:
Automotive experience
Industry experience
What we offer:
25 days holiday rising with length of service plus bank holidays
Access to our online rewards platform giving you cash back and discounts for multiple retailers