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North Star Network Logo North Star Network · IT - Software Development

Content Writer

South Africa, Cape Town, Johannesburg, Bloemfontein, Durban, Pretoria, East London · Job Posted May 31, 2026
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Job Description

We're looking for a Content Writer to create engaging, accurate, and SEO-driven content for Bojoko, one of the leading comparison and affiliate platforms in the iGaming space. In this role, you will produce high-quality editorial content that informs users, supports acquisition goals, and strengthens Bojoko's authority across competitive casino and betting markets. Reporting to a Content Manager or Senior Content Manager, you will work closely with editorial and SEO teams to deliver trusted, insightful, and conversion-oriented content aligned with Bojoko's tone, editorial standards, and commercial objectives.

Job Responsibility

  • Write original, high-quality articles following provided briefs, editorial guidelines, and brand tone
  • Adapt writing style to different topics, audiences, and market requirements
  • Produce engaging, factual, and reader-focused content while maintaining clarity and accuracy
  • Deliver content consistently and on time while meeting editorial and SEO standards
  • Conduct research on operators, games, regulations, and industry trends to ensure reliable and up-to-date information
  • Bring first-hand insight, strong research, and subject-matter expertise into content production
  • Apply SEO best practices including Keyword placement, Internal linking, Metadata, Structured formatting
  • Follow SEO briefs to optimize content for visibility, rankings, and conversions
  • Collaborate with SEO specialists and Content Managers to update and improve existing content
  • Review and refresh articles when needed to maintain relevance and performance
  • Use feedback and performance insights to continuously improve writing quality and targeting
  • Work closely with Editors and Content Managers to refine content and integrate feedback
  • Collaborate with other writers to maintain consistency in tone, quality, and editorial standards
  • Participate in content reviews and knowledge-sharing sessions
  • Communicate proactively regarding deadlines, blockers, and content opportunities
  • Ensure all content complies with Bojoko's editorial standards and relevant iGaming regulations
  • Maintain accuracy and neutrality when writing about operators, casino products, or betting topics
  • Self-proofread all work before submission to minimize editing requirements
  • Stay informed about industry developments, regulatory updates, and audience expectations

Requirements

  • Proven experience in content writing, journalism, or digital editorial roles
  • Strong writing, editing, and research skills
  • Solid understanding of SEO fundamentals and content optimisation
  • Ability to write engaging and trustworthy content with attention to detail
  • Comfortable working with editorial briefs and remote workflows
  • Strong organisational skills and ability to meet deadlines consistently
  • Experience or strong interest in iGaming, Online casinos, Sports betting, Affiliate content
  • Fluent or native-level English

Nice to have

  • Knowledge of South African iGaming market
  • Experience with CMS platforms and SEO tools

What we offer

  • Work on Bojoko, a trusted and fast-growing iGaming brand with international visibility
  • Fully remote work environment with flexible collaboration across time zones
  • Join a passionate, multicultural team of SEO and content specialists
  • Ownership of your work and direct impact on content performance and growth
  • Career development opportunities within a global media company
  • Competitive compensation based on experience and expertise
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