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Our goal is to become our industry’s leader in exceptional digital experiences. To get there, we’re putting strategy, research, design principles, and technical innovation at the centre of everything we do. But we need exceptional digital professionals, like you, to bring our process to life.
Job Responsibility
Create strategies for using content to support our clients’ needs for information and understanding in the digital products we design
Facilitate collaborative design activities and ideation sessions and collaborative work activities
Articulate the rationale behind a content strategy and provides design advice or guidance to other product team members
Provide practical direction to the larger design team on RBC’s Content Design communications standards, tools, channels and processes
Act as an advocate for our clients, representing their needs and interests in discussions about the role of content in the products we design
Create client-focused textual content ensuring that it supports RBC’s design principles and the team’s design and product strategies
Partner with peers to shape or develop other (non-textual) content: iconography, information graphics, imagery, and data
Apply the principles of Inclusive Design in content design and creation
Collaborate with Legal, Compliance, and Regulatory teams to ensure that our digital conversations satisfy our legal and regulatory responsibilities
Manage the documentation and sharing of content throughout its lifecycle
Work with a designated Design Researcher to facilitate team agreement on the questions it needs to answer through its Research and Testing activities
Partner with the team’s designated Testing and/or Design Lead to initiate tests of the effectiveness of specific content strategies and specific content executions
Research content and messaging strategies in the competitive landscape and perform competitive audits pertinent to specific design or business goals
Perform content audits where appropriate
Requirements
A post-secondary education, ideally with a university degree or college diploma
At least 4 years of writing experience at a creative agency or in-house creative team
Excellent problem-solving skills and the ability to think critically about the challenge at hand
Proficiency in English
A portfolio of work samples showcasing your copywriting work
Nice to have
Facility in French
A working knowledge of accessibility standards and methods to address them