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We are looking for a talented Content Strategist to join our team in Houston, Texas. In this role, you will be responsible for shaping and executing impactful content strategies that align with business objectives and engage target audiences. The ideal candidate will bring creativity, strategic thinking, and expertise in content creation across multiple platforms.
Job Responsibility:
Develop and implement comprehensive content strategies that support business goals and drive audience engagement
Create high-quality, compelling content tailored to various platforms including websites, blogs, social media, and marketing materials
Optimize content for search engines (SEO) to enhance visibility and performance
Manage social media channels, including planning, scheduling, and publishing content to maximize audience reach
Design and execute social media campaigns that align with broader marketing strategies
Collaborate with internal teams to ensure content consistency and alignment with brand voice
Analyze content performance metrics and use insights to refine strategies and improve results
Coordinate with stakeholders for event-related content, including trade shows and promotional materials
Oversee the creation of graphics and visual assets for social media and marketing initiatives
Stay updated on industry trends and emerging tools to enhance content effectiveness
Requirements:
Minimum of 3 years of experience in content strategy, creation, and editing
Strong copywriting skills with a proven ability to produce engaging and impactful content
Proficiency in optimizing content for SEO and understanding of social media tools
Experience managing social media channels and developing strategies to grow engagement
Knowledge of B2B marketing practices and event coordination
Ability to create and oversee graphics for social media and promotional campaigns
Familiarity with trade shows and related content requirements
Excellent communication and collaboration skills to work effectively with diverse teams