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Robert Half Logo Robert Half · -

Content Strategist

United States, Houston · Job Posted March 20, 2026
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Job Description

We are looking for a talented Content Strategist to join our team in Houston, Texas. In this role, you will be responsible for shaping and executing impactful content strategies that align with business objectives and engage target audiences. The ideal candidate will bring creativity, strategic thinking, and expertise in content creation across multiple platforms.

Job Responsibility

  • Develop and implement comprehensive content strategies that support business goals and drive audience engagement
  • Create high-quality, compelling content tailored to various platforms including websites, blogs, social media, and marketing materials
  • Optimize content for search engines (SEO) to enhance visibility and performance
  • Manage social media channels, including planning, scheduling, and publishing content to maximize audience reach
  • Design and execute social media campaigns that align with broader marketing strategies
  • Collaborate with internal teams to ensure content consistency and alignment with brand voice
  • Analyze content performance metrics and use insights to refine strategies and improve results
  • Coordinate with stakeholders for event-related content, including trade shows and promotional materials
  • Oversee the creation of graphics and visual assets for social media and marketing initiatives
  • Stay updated on industry trends and emerging tools to enhance content effectiveness

Requirements

  • Minimum of 3 years of experience in content strategy, creation, and editing
  • Strong copywriting skills with a proven ability to produce engaging and impactful content
  • Proficiency in optimizing content for SEO and understanding of social media tools
  • Experience managing social media channels and developing strategies to grow engagement
  • Knowledge of B2B marketing practices and event coordination
  • Ability to create and oversee graphics for social media and promotional campaigns
  • Familiarity with trade shows and related content requirements
  • Excellent communication and collaboration skills to work effectively with diverse teams

What we offer

  • medical
  • vision
  • dental
  • life and disability insurance
  • company 401(k) plan
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