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The Content Strategist will drive content governance, editorial quality, and scalable operations across a complex digital ecosystem. This role is ideal for a detail-oriented professional with strong systems thinking and experience working within enterprise design systems. Blending strategy and execution, the position ensures content aligns with global standards, supports Answer Engine Optimization (AEO), and delivers consistent, high-quality user experiences within a collaborative Experience Design and Digital Marketing organization.
Job Responsibility:
Drive content governance, editorial quality, and scalable operations across a complex digital ecosystem
Audit and optimize taxonomy, metadata, and structured content to improve discoverability and support AEO and personalization strategies
Identify content gaps and recommend enhancements to improve visibility in AI-generated summaries and search experiences
Tag and structure content in alignment with enterprise taxonomy and global content strategy
Document and maintain content specifications and usage guidelines within the design system
Manage and update content templates, ensuring consistency across all digital properties and vendor deliverables
Partner cross-functionally to evolve editorial standards and maintain a cohesive style guide
Support sitewide governance initiatives to drive consistency, scalability, and compliance
Own end-to-end QA for content updates, including thought leadership, merchandising, and page-level changes
Conduct sitewide audits to identify inconsistencies, gaps, and opportunities for improvement
Collaborate with stakeholders to prioritize and implement content updates within BAU workflows
Ensure accuracy and alignment of copy across design files and production environments
Proofread and edit content for clarity, consistency, and adherence to brand standards
Proactively improve editorial quality and maintain long-term content integrity
Support ongoing content updates tied to merchandising, campaigns, and enterprise learning initiatives
Maintain and update thought leadership and event-related content across the site
Manage time-sensitive and high-priority content requests
Contribute to documentation and processes that support scalable content operations
Requirements:
4+ years of experience in content strategy, content operations, or editorial roles within digital products or enterprise websites
Strong understanding of structured content, taxonomy, metadata, and tagging strategies
Experience with AEO, personalization, and scalable content frameworks
Exceptional editing and proofreading skills with strong attention to detail
Experience working within design systems and component-based content models
Proven ability to collaborate with cross-functional teams including UX, design, engineering, and product
Nice to have:
Experience supporting large-scale B2B or enterprise digital platforms
Familiarity with Figma, CMS platforms, and QA workflows
Experience maintaining editorial style guides and governance models
Ability to balance day-to-day execution with long-term strategic improvements