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Content Strategist

United States, Danboro · Job Posted January 29, 2026
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Job Description

PennEngineering is seeking an experienced Content Strategist with hands-on manufacturing or engineering industry experience to join our Marketing Team. This role requires a strategic, execution-focused content leader who understands how search is evolving—and how to structure content that performs across traditional search engines, AI-powered discovery tools, and buyer-driven research channels. The ideal candidate brings real-world manufacturing knowledge, enabling them to translate complex technical concepts into clear, credible, and discoverable content that supports demand generation, sales enablement, and brand growth.

Job Responsibility

  • Own and execute a comprehensive content strategy aligned with business objectives, full-funnel marketing, and sales enablement goals
  • Develop solution-oriented storytelling that connects PennEngineering’s manufacturing products and services to real customer challenges
  • Build and manage an integrated content roadmap and editorial calendar across web, landing pages, social media, and sales materials
  • Partner with product marketing, demand generation, sales, and engineering teams to identify content gaps and prioritize high-impact topics
  • Establish messaging frameworks and content standards that ensure brand consistency across channels
  • Develop AEO (Answer Engine Optimization) content that directly addresses high-intent buyer and engineer questions
  • Create and guide production of white papers, case studies, technical articles, landing pages, video scripts, and multimedia assets
  • Structure content using SEO best practices, schema-aligned formats, and modular approaches that improve visibility and citation in AI tools
  • Optimize content to perform across Google Search, AI assistants, and emerging discovery platforms
  • Experiment with new AI-powered search and content distribution tools to extend reach and engagement
  • Write and edit content in-house, reducing reliance on agencies
  • Collaborate on written communications, video scripting, and digital experiences for web and live delivery
  • Translate complex engineering and manufacturing concepts into clear, compelling, customer-focused narratives

Requirements

  • 5–10 years of content strategy experience, with direct experience in manufacturing, engineering, or industrial B2B environments
  • Proven ability to create content for technical, operations, or engineering-focused audiences
  • Demonstrated success developing content strategies that drive awareness, engagement, and measurable business outcomes
  • Strong understanding of how brand, creative, and media intersect across web, social, and earned channels
  • Portfolio of demand-generating content tied to performance metrics
  • Experience briefing, producing, and optimizing written and multimedia content
  • Strong analytical skills with the ability to translate data into content improvements
  • Expertise in writing and structuring content for both human readers and AI systems
  • Comfort using GenAI tools (ChatGPT, Gemini, etc.) to enhance marketing workflows
  • Excellent editorial judgment and the ability to simplify complex technical topics
  • Experience working cross-functionally in a global or matrixed organization

Nice to have

  • Experience managing freelance writers or agency partners
  • Background in journalism, technical writing, or UX writing
  • Proficiency in additional languages (German, Spanish, or Mandarin)

What we offer

  • medical, vision, dental, and life and disability insurance
  • eligible to enroll in our company 401(k) plan
  • free online training

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