Content Strategist Job at Robert Half (Danboro)

Content Strategist

Robert Half

Location:
United States , Danboro

Category:
-

Contract Type:
Not provided

Salary:

Not provided

Save Job

Apply Position

Job Description:

PennEngineering is seeking an experienced Content Strategist with hands-on manufacturing or engineering industry experience to join our Marketing Team. This role requires a strategic, execution-focused content leader who understands how search is evolving—and how to structure content that performs across traditional search engines, AI-powered discovery tools, and buyer-driven research channels. The ideal candidate brings real-world manufacturing knowledge, enabling them to translate complex technical concepts into clear, credible, and discoverable content that supports demand generation, sales enablement, and brand growth.

Job Responsibility:

Own and execute a comprehensive content strategy aligned with business objectives, full-funnel marketing, and sales enablement goals
Develop solution-oriented storytelling that connects PennEngineering’s manufacturing products and services to real customer challenges
Build and manage an integrated content roadmap and editorial calendar across web, landing pages, social media, and sales materials
Partner with product marketing, demand generation, sales, and engineering teams to identify content gaps and prioritize high-impact topics
Establish messaging frameworks and content standards that ensure brand consistency across channels
Develop AEO (Answer Engine Optimization) content that directly addresses high-intent buyer and engineer questions
Create and guide production of white papers, case studies, technical articles, landing pages, video scripts, and multimedia assets
Structure content using SEO best practices, schema-aligned formats, and modular approaches that improve visibility and citation in AI tools
Optimize content to perform across Google Search, AI assistants, and emerging discovery platforms
Experiment with new AI-powered search and content distribution tools to extend reach and engagement
Write and edit content in-house, reducing reliance on agencies
Collaborate on written communications, video scripting, and digital experiences for web and live delivery
Translate complex engineering and manufacturing concepts into clear, compelling, customer-focused narratives

Requirements:

5–10 years of content strategy experience, with direct experience in manufacturing, engineering, or industrial B2B environments
Proven ability to create content for technical, operations, or engineering-focused audiences
Demonstrated success developing content strategies that drive awareness, engagement, and measurable business outcomes
Strong understanding of how brand, creative, and media intersect across web, social, and earned channels
Portfolio of demand-generating content tied to performance metrics
Experience briefing, producing, and optimizing written and multimedia content
Strong analytical skills with the ability to translate data into content improvements
Expertise in writing and structuring content for both human readers and AI systems
Comfort using GenAI tools (ChatGPT, Gemini, etc.) to enhance marketing workflows
Excellent editorial judgment and the ability to simplify complex technical topics
Experience working cross-functionally in a global or matrixed organization

Nice to have:

Experience managing freelance writers or agency partners
Background in journalism, technical writing, or UX writing
Proficiency in additional languages (German, Spanish, or Mandarin)

What we offer:

medical, vision, dental, and life and disability insurance
eligible to enroll in our company 401(k) plan
free online training

Additional Information:

Job Posted:
January 29, 2026

Robert Half - All Job Offers

Job Link Share: