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Content Strategist

United Kingdom, London · Job Posted January 02, 2026
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Job Description

Are you a Content Strategist who enjoys working at the early stages of complex digital initiatives – asking whether something should be built before deciding how? Were looking for a mid-senior level Content Strategist to join a leading consultancy, supporting a discovery-phase engagement within a large, data-driven financial services organisation. This role is focused on strategy, research and insight. You’ll help assess whether a significant website overhaul is needed, how users currently find information and what a clearer, more effective content approach could look like within a fintech environment. There is no delivery or design work – the value here is in your thinking, analysis and recommendations.

Job Responsibility

  • Leading a discovery-phase review of a complex, content-heavy website within a financial services context
  • Researching user needs and behaviours, particularly around accessing information quickly and confidently
  • Auditing existing content to assess structure, clarity, findability and effectiveness
  • Identifying content challenges specific to fintech and regulated environments (eg trust, accuracy, governance)
  • Defining content principles, opportunities and strategic recommendations
  • Advising on whether a rebuild or restructure is needed, and if so, what approach would deliver the most value
  • Working closely with multidisciplinary consultancy teams and senior stakeholders

Requirements

  • Strong experience delivering content strategy and discovery work for complex digital platforms
  • Background in fintech, financial services, enterprise or regulated environments (highly desirable)
  • Confidence running research, content audits and stakeholder interviews independently
  • Experience shaping clear, evidence-led recommendations rather than producing designs or copy
  • Excellent communication skills, with the ability to influence senior decision-makers
  • A strategic, analytical mindset with a strong focus on user needs and business outcomes

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