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Are you a Content Strategist who enjoys working at the early stages of complex digital initiatives – asking whether something should be built before deciding how? Were looking for a mid-senior level Content Strategist to join a leading consultancy, supporting a discovery-phase engagement within a large, data-driven financial services organisation. This role is focused on strategy, research and insight. You’ll help assess whether a significant website overhaul is needed, how users currently find information and what a clearer, more effective content approach could look like within a fintech environment. There is no delivery or design work – the value here is in your thinking, analysis and recommendations.
Job Responsibility:
Leading a discovery-phase review of a complex, content-heavy website within a financial services context
Researching user needs and behaviours, particularly around accessing information quickly and confidently
Auditing existing content to assess structure, clarity, findability and effectiveness
Identifying content challenges specific to fintech and regulated environments (eg trust, accuracy, governance)
Defining content principles, opportunities and strategic recommendations
Advising on whether a rebuild or restructure is needed, and if so, what approach would deliver the most value
Working closely with multidisciplinary consultancy teams and senior stakeholders
Requirements:
Strong experience delivering content strategy and discovery work for complex digital platforms
Background in fintech, financial services, enterprise or regulated environments (highly desirable)
Confidence running research, content audits and stakeholder interviews independently
Experience shaping clear, evidence-led recommendations rather than producing designs or copy
Excellent communication skills, with the ability to influence senior decision-makers
A strategic, analytical mindset with a strong focus on user needs and business outcomes
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