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You love a little shock: you're down for a little awe. You're ready to write about and strategize the unique and often shocking operations of the criminal underground on the dark web. Our team is stacked with cybersecurity, Russian-speaking, fraud combatants who go head-to-head with threat actors every day. We want to tell their stories. We're regularly uncovering new scam techniques and playbooks and need a content strategist to help us capture and rethink these stories for different audiences and mediums. We're looking for a builder ready to transform complex fraud and cybercrime intelligence into the authoritative assets that fuel our demand generation engine. Copywriting is part of the role, but you'll go well beyond helping build and define our brand and voice. Don't judge us by our current digital presence; we've grown successfully with what you see. Now we're actively investing in our brand and growing our marketing team, and this role is a critical hire.
Job Responsibility:
Give our brand personality
let's be a little edgy
Help us build and steward the balance of authoritative educational insights for risk leaders and eye-popping headlines that stop the scroll
You'll act as the primary steward of the company's voice, ensuring consistency, authority, and resonance across all channels
Partner with our best-in-class intelligence team to transform proprietary fraud research into high-impact, educational content
Design and execute tests that translate complex findings into high-visibility formats, including white papers, case studies, and webinars
Be the primary content builder fueling the marketing engine, focused particularly on engagement
Fuel the marketing engine by creating and iterating on social media content, high-conversion website copy, blog posts, and multi-touch campaign emails working hand-in-hand with our demand generation specialist
Use insights from SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) to shape core messaging and drive discoverability
Use these tools (currently using Semrush) to gather intelligence on our top-of-funnel impact and messaging performance
Partner closely with the Demand Gen Specialist to operationalize all content into measurable, multi-touch campaigns designed to intrigue and educate fraud and risk leaders of financial institutions
Requirements:
3+ years creating B2B content for SaaS or data products (fraud or cybersecurity solutions preferred) and a genuine enthusiasm for the mission of combating cybercrime and fraud
Excellent writing skills that are complemented and accelerated by AI
Ability to identify preferred tools and map AI-integration frameworks for content creation
Deep understanding of performance across formats (reports, case studies, webinars, blogs) and proven experience acting as the primary steward of a company's brand voice
Expertise in SEO / GEO / AEO and leveraging these insights for positioning
Proven experience using performance intelligence tools (e.g., Semrush) to inform content strategy
Highly experiment-driven, comfortable iterating fast from imperfect inputs, and passionate about transforming complex intelligence into high-impact, educational assets
Exceptional ability to communicate process, pacing, and content performance metrics clearly, confidently, and constructively, especially when partnering with sales and demand generation stakeholders
What we offer:
Competitive compensation package and comprehensive benefits package