Content Strategist Jobs

Horizontal Digital

Location:
United Kingdom

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

At Horizontal, content isn’t just copy, its structure, strategy, and story. Content can deliver our clients and competitive advantage, and we partner with clients on that journey. As a Content Strategist, you’ll play a key role in helping global brands organise their content supply chain in smarter, and more scalable ways. You’ll work at the intersection of creativity and systems-thinking, designing the frameworks that allow content to be reused, localised, personalised, and delivered across multiple channels with ease. Whether it’s shaping a taxonomy, crafting AI content workflows, or setting the foundation for a multilingual content experience, you’ll be helping businesses grow by turning complexity into clarity. Ultimately, you'll help clients understand what good content operations look like and guide them through the messy middle of evolving from the unruly maze of decentralised content to something governed.

Job Responsibility:

Shape and lead enterprise-wide content strategies that support business goals and user needs
Build governance frameworks to ensure quality, consistency, and accountability
Define KPIs to measure performance and drive continuous improvement
Champion innovation in how content is created, managed, and delivered
Lead workshops and discovery sessions with clients to help identify and define content needs, priorities, and roles
Embed SEO thinking into content strategy - aligning structure, metadata, and messaging with search intent and discoverability goals
Help clients navigate the shift to composable and headless content architecture
Design workflows that make content easier to create, approve, and publish
Set up rights and permission structures that support secure collaboration
Develop strategies for publishing content across global platforms and channels
Establish content lifecycle practices—from creation to archival
Map current vs future-state content operations and help shape practical roadmaps for change
Create scalable taxonomy structures aligned with business and customer needs
Build metadata frameworks that power discovery and personalisation
Define best practices for how content is stored, organised, and managed
Support localisation through smart multi-language architecture
Work closely with UX to ensure IA reflects real-world user journeys, not internal silos
Use semantic modelling approaches to support more intelligent content orchestration and connected experiences
Build structured, reusable content models that support omnichannel delivery
Leverage modular components to reduce duplication and speed up publishing
Design schemas that enable dynamic, personalised experiences
Make authoring easier while optimising delivery performance
Help shape our internal approach to structured content - including how we use Sitecore, Salesforce, and connected platforms
Contribute to developing internal documentation and reusable content models that help our teams work more efficiently across projects
Help our clients understand the practical realities, opportunities, and limitations of gen AI in content work
Design thoughtful, human-aware strategies for using AI in content creation
Create hybrid workflows that blend human creativity with machine efficiency
Define quality, consistency, and ethical guardrails for AI content
Build systems that allow AI to work within your content structures
Train content authors and stakeholders on strategy, tools, and best practices
Create documentation and guides that make content governance simple
Work together with developers, UX teams, and marketers to bring experiences to life
Stay ahead of industry trends and share new thinking across the team

Requirements:

5+ years of experience in content strategy, information architecture, or digital content operations
Strong knowledge of content modelling, taxonomy, and metadata frameworks
Experience designing and implementing content workflows and governance models
Familiarity with multilingual content strategies, localisation, and translation workflows
Solid understanding of personalisation and content segmentation strategies
Experience working with DAM systems and managing digital assets at scale
Exposure to or curiosity about AI-generated content and automation in content production
Comfort collaborating with UX, dev, design, and marketing teams in Agile environments
Excellent communication and stakeholder engagement skills

Nice to have:

Understanding of SEO, structured data, and content performance analytics
Exposure to CDPs and data-driven content delivery
Proven experience with enterprise CMS platforms preferably Sitecore (XP, XM Cloud) and/or Content Hub, Salesforce
Experience designing content for omnichannel environments (web, app, email, etc.)
Familiarity with the role of semantics and linked data in content systems
Experience working across diverse industries such as hospitality, government, logistics, or financial services
A degree in Communications, Information Design or a related field or equivalent practical experience

Additional Information:

Job Posted:
December 09, 2025

Work Type:

Remote work

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Content Strategist