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We’re looking for an exceptional individual. If it’s you, you’ll be part of the cornerstone of our firm’s Content Strategy/Content Marketing offerings.
Job Responsibility:
Developing Content Strategy for various Zion & Zion clients
Preparing Content Strategy documents/presentations for client and internal use
Proposing and driving to completion the development of content be it written, video, interactive tools, etc.
Proposing and driving the visual display of online content with respect to the client’s website layout, and interface with the Zion & Zion Web Design team to ensure implementation
Interfacing with the Zion & Zion PR/Social Media team to expand distribution of client content
Interfacing with the Zion & Zion Internet Marketing & Analytics team to ensure tracking and reporting with respect to client content viewing/use and also to ensure proper search engine optimization of content
Interfacing with the Zion & Zion Web/Mobile Applications Development team to ensure implementation of client Content Strategy-specific applications and features
Speak and present to clients on Content Strategy in general and direction for their Content Strategy in particular
Attend industry conferences on Content Strategy and Content Marketing and Development
Develop and Maintain Zion & Zion’s Content Strategy Offering Document
Act as the Zion & Zion agency expert on all things related to Content Strategy and Content Development
Identify new Content Strategy concepts and ideas
Regularly review Content Strategy blogs and publications and integrate worthwhile ideas into Zion & Zion’s Content Strategy offerings
Contribute to the Zion & Zion blog with respect to Content Strategy and Content Development
Actively engage on Twitter via your own personal account and via the @ZionandZion account regarding Content Strategy-related topics
Actively engage and post on the Zion & Zion Facebook account with respect to Content Strategy, content being developed and to maintain the “personality” of our agency
Provide guidance on information architecture to drive the structure and organization of content with respect to various customer segments and to maintain a balance between information presentation and information function
Develop site maps to illustrate navigation and accessibility of content
Develop content maps to illustrate how content and pages interact with other content and pages
Develop page schematics: Black and white line drawings or block diagrams to hand off to a visual designer. These may, or may not, reflect layout and are used mostly to inform the designer and the client exactly what information, links, content, promotional space, and navigation will be on every page of the site. Schematics also help illustrate priority.
Develop storyboards to illustrate concepts, interaction and flow
Requirements:
3-5 years work experience in developing interactive content
2+ years experience in an agency setting
2+ experience in creating/writing content for Web or other digital media
Fluency in Microsoft Windows-based desktop applications: Word, PowerPoint, Excel
4 year degree in marketing, marketing communications, journalism or a related area
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