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You will support the team responsible for planning and execution across all media platforms globally. You will have passion for Entertainment and a deep understanding of media nuances and creative best practices by market in order to help drive strategy and measure success. You will be responsible for working with the agency and internal teams, demonstrating experience in building and executing multiple media campaigns simultaneously.
Job Responsibility:
Collaborate closely with the agency and creative teams to drive planning and flawless execution of integrated worldwide media campaigns across the full funnel
Assist in weekly reporting and storytelling to various stakeholders bringing forward key stories and insights in a digestible and often visual format
Provide creative best practices, based on media performance, to internal teams to drive high-performing campaigns
Analyze KPI’s, work with the teams to set and measure against benchmarks on an ongoing basis to drive optimizations and ensure campaigns are maximizing performance
Review historical campaign data & industry insights to help make informed decisions on campaigns
Work across the US and International markers to disseminate information and collaboration
Partner with Marcom and agency analytics teams to ensure proper reporting plans are communicated
Partner in monitoring of consumer media consumption trends and applying those insights to future campaign strategies
Work with markets and agency to ensure they are adhering to company standards
Requirements:
Solid background in Entertainment marketing ideally across the Globe
4-6 yrs of experience in a media strategy role across TV, TV Online, CTV, Digital, Social, Radio, OOH and Search
Depth of knowledge with campaign performance, building action plans from these insights and the ability to bring the story forward to various levels of stakeholder
A general understanding and use case in measuring impact business impact ranging from Consumer Research and Media Mix Model
Knowledge in Growth Marketing media campaigns optimizing to subscriptions, building data-driven campaigns
Bachelor’s Degree preferred
Entertainment Client Media or Media Agency experience needed