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As a Content Specialist, you’ll be the voice of Innova Market Insights, creating impactful content, building media relationships, and enhancing our brand’s visibility. Working closely with internal teams, you’ll align communication strategies with business goals, positioning us as a trusted thought leader in the market research industry.
Job Responsibility:
Develop compelling and thought-provoking content, including blog posts, white papers, press releases, newsletters, and social media posts, that align with industry trends and business goals
Plan and execute webinars that are well-thought-out, engaging, and relevant to our audience, ensuring alignment with the company’s strategic goals
Respond promptly and professionally to media inquiries, ensuring accurate and impactful representation of our brand
Pitch stories and secure media placements to highlight our expertise and insights in the market research industry
Design and execute campaigns that promote our presence at industry trade events, creating sophisticated and engaging themes to capture attention before and during the event
Partner with research teams to produce regional and country-specific insights that resonate with local audiences, ensuring a global yet localized approach to communication
Facilitate regular meetings with cross-functional teams to ensure alignment and actionable steps are taken to address strategic initiatives
Create a framework that encourages proactive contributions and accountability from team members while maintaining an open line of communication
Requirements:
3+ years of experience in content creation, public relations, or a similar role, ideally in market research, consumer goods, or lifestyle industries
Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field
Knowledge of SEO best practices for content and PR strategies
Exceptional writing and editing skills, with the ability to create compelling, error-free content for diverse audiences
Strong media relations expertise with a proven track record of securing coverage in prominent outlets
Strategic thinker with the ability to anticipate trends and produce timely, impactful campaigns
Proficient at managing multiple projects and deadlines in a fast-paced environment
What we offer:
Flexible freelance/part-time opportunity with the option to work on-site or fully remote
Competitive compensation based on experience and performance
Opportunity to make a significant impact by shaping our public image and positioning us as industry leaders