Content Specialist

We’re looking for a Content Specialist to own and execute Kalepa’s content engine - primarily blog strategy and long-form content, plus LinkedIn thought leadership across key leaders and subject-matter experts (SMEs). This person will take complex AI and commercial insurance concepts and turn them into clear, compelling narratives that educate the market, build trust, and strengthen Kalepa’s credibility as a category leader. This role will report to and work closely with the Marketing Director. Together, you’ll help grow the marketing function and drive meaningful commercial impact by building a content engine that supports pipeline, strengthens positioning, and enables sales. You’ll collaborate closely with SMEs and leaders to ghostwrite in their voice, maintaining consistency and high editorial standards across multiple contributors. You should be comfortable using AI as a workflow accelerator for outlining, ideation, research synthesis, editing, and versioning - while applying strong editorial judgment and holding a high bar for quality and accuracy. In this role, you’ll create and optimize content that builds category authority and drives demand, from blog posts and ebooks to LinkedIn copy and web messaging. You’ll also own how our content performs across both traditional search engines and AI-powered answer engines - ensuring it’s discoverable, trusted, and accurately represented wherever people search and learn.