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The Content Specialist will support the Fitness Vertical by writing and optimizing content across multiple digital channels. You will be responsible for producing blogs, landing pages, email campaigns, and ad copy that align with SEO strategy and client marketing goals. This role requires excellent written and verbal English communication skills. You must be able to write clearly, professionally, and persuasively for a U.S.-based audience. Attention to detail, grammar accuracy, and tone consistency are critical for success. This is a collaborative position where responsiveness, clarity in communication, and the ability to follow structured processes are essential.
Job Responsibility:
Write SEO-optimized blog posts tailored to fitness audience
Develop clear, persuasive landing page content focused on conversions
Draft marketing emails aligned with campaign goals
Write and edit copy for paid ads and social media campaigns
Conduct basic keyword research and incorporate target keywords naturally into content
Follow detailed content briefs and brand guidelines
Revise content based on feedback from the Content Manager
Ensure all content is grammatically accurate and aligned with U.S. English standards
Meet deadlines and manage multiple assignments effectively
Communicate clearly and professionally with team members through written and verbal channels
Continuously improve writing skills and adapt to evolving SEO best practices
Requirements:
1 to 3 years of experience in content writing, copywriting, or digital marketing
Exceptional written English skills with strong grammar, punctuation, and clarity
Strong verbal English communication skills for team collaboration
Ability to write for a U.S. audience with a natural and professional tone
Strong attention to detail and commitment to quality
Ability to follow instructions and structured processes
Basic understanding of SEO principles or willingness to learn
Ability to manage time effectively in a remote work environment
Reliable internet connection and professional work setup
Nice to have:
Experience writing for fitness brands or health and wellness topics
Familiarity with SEO tools and content optimization practices
Experience writing landing pages or conversion-focused copy