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Working with a market-leading global CPG business, the Content & Social Lead acts as the critical point of contact with the Client’s brand teams that are aligned to the Wellbeing & Beauty category. Leading Hogarth’s collaboration with the wider agency village and campaign connections, you'll provide strategic oversight and manage social and influencer content delivery across this key category. The role is accountable for overseeing Hogarth’s content team that drives End-to-End content creation for the brands within the Wellbeing & Beauty category. The focus of the role is to guarantee creative excellence, brand consistency and effectiveness (ROI) across always-on and social-first content, leading content production efforts via traditional and Gen AI driven approaches, and representing Hogarth as the client's leading social first content agency. The role will report directly into Hogarth's Social Content Strategy Director.
Job Responsibility:
Contribute to the development and execution of a market-specific content strategy that aligns with your brands' global direction while resonating deeply with local cultural nuances and trends
Be accountable for content effectiveness and production excellence for the brands social & content assets across consumer and shopper digital touchpoints
Act as the brands' expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms and trends
Oversee the end-to-end content creation process, from ideation and planning (in conjunction with brand managers) through to production execution and optimisation, ensuring all content aligns with brand guidelines, BET strategy and assets – ensuring work resonates with the communities that our client engages with
Support brand managers with creation of clear and insightful briefs that inform agency partners and the local creator ecosystem
Ensure the brand’s digital content is culturally relevant, engaging and authentic content output
Act as the hub between brand, social, and content pods, working closely with Community Specialists to analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall ROI
Requirements:
Content Creation Leadership: Proven experience in leading creative content teams or projects, ideally in the Wellbeing & Beauty category or a related industry
Expertise in Production: Demonstrable experience in the production of social and content assets, with experience across integrated campaign work a bonus
Social Media Content Creation: Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trend
Proven Strategic & Creative Skills: A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, on-brand content
Tech-Forward Approach: Experience exploring and implementing new content creation technologies, with a willingness to embrace and experiment with AI tools
Agency Management: Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency
Data-Driven Mindset: Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimise content strategy
Gen AI Application (desirable): Demonstrable experience using generative AI tools for content creation
Product Knowledge: Strong understanding of the respective products, trends, ingredients, and industry terminology for the respective brand(s)
Passion for Growth: A demonstrable passion to build brand desire and drive purchase through conversion, keeping up with trends, key players and insights and reflecting a genuine enthusiasm for the field
Quality Control: Implementing processes to review and approve agency-created content, ensuring alignment with brand standards and messaging
Cultural Sensitivity (preferred): Understanding nuances of working with agencies across different regions, respecting cultural differences and adapting communication styles
Nice to have:
Gen AI Application (desirable): Demonstrable experience using generative AI tools for content creation
Cultural Sensitivity (preferred): Understanding nuances of working with agencies across different regions, respecting cultural differences and adapting communication styles