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At Hunkemöller, we are building a digital experience where every woman can discover her perfect fit, choose with confidence, and return because she feels understood. As a Webshop Coordinator you bring our webshop to life. You plan, execute, and optimize campaigns, inspirational (and informational) content, and promotions that not only delight and engage customers but also drive revenue, conversion, and brand loyalty. You combine creativity with commercial insight, ensuring every content touchpoint is impactful, visually compelling, and aligned with business goals.
Job Responsibility:
Take ownership of webshop content and promotions, ensuring campaigns, pages, and promotional activities drive engagement, conversion, and revenue
Plan, execute, and monitor digital campaigns, homepage layouts, landing pages, inspirational and informational modules, and promotional initiatives, taking action if performance falls short
Maintain accuracy, completeness, and timelines of all content and promotion assets, including user-generated content and SEO-aligned copy
Collaborate with Customer Journey, Online Merchandising, and On-Site Search teams to ensure content and promotions support online strategies and commercial goals
Adopt a test-and-learn mindset, using insights and metrics to continuously improve content and promotional performance
Work closely with Marketing to align campaigns, promotions, and content initiatives with brand priorities and overall marketing strategy
Maintain a customer-first and mobile-first approach across all content and promotion activities, ensuring a consistent and inspiring webshop experience
Requirements:
Experience managing digital content and online campaigns across web and/or app
Commercial mindset with awareness of revenue, conversion, and engagement impact
Ability to interpret performance data and translate insights into improvements
Understanding of e-commerce principles and digital customer journeys
Proactive, ownership-driven attitude with a continuous improvement mindset
Applies creative thinking combined with a mobile first and customer-centric perspective
Collaborative mindset and experience working cross-functionally
Strong planning and organizational skills with attention to detail
Ability to manage multiple priorities in a fast-paced setting
Experience working in performance-driven, KPI-focused environments
Clear and structured communication skills
Familiarity with CMS platforms and digital analytics tools