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Content & Promotion Specialist

Netherlands, Hilversum · Job Posted March 22, 2026
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Job Description

At Hunkemöller, we are building a digital experience where every woman can discover her perfect fit, choose with confidence, and return because she feels understood. As a Webshop Coordinator you bring our webshop to life. You plan, execute, and optimize campaigns, inspirational (and informational) content, and promotions that not only delight and engage customers but also drive revenue, conversion, and brand loyalty. You combine creativity with commercial insight, ensuring every content touchpoint is impactful, visually compelling, and aligned with business goals.

Job Responsibility

  • Take ownership of webshop content and promotions, ensuring campaigns, pages, and promotional activities drive engagement, conversion, and revenue
  • Plan, execute, and monitor digital campaigns, homepage layouts, landing pages, inspirational and informational modules, and promotional initiatives, taking action if performance falls short
  • Maintain accuracy, completeness, and timelines of all content and promotion assets, including user-generated content and SEO-aligned copy
  • Collaborate with Customer Journey, Online Merchandising, and On-Site Search teams to ensure content and promotions support online strategies and commercial goals
  • Adopt a test-and-learn mindset, using insights and metrics to continuously improve content and promotional performance
  • Work closely with Marketing to align campaigns, promotions, and content initiatives with brand priorities and overall marketing strategy
  • Maintain a customer-first and mobile-first approach across all content and promotion activities, ensuring a consistent and inspiring webshop experience

Requirements

  • Experience managing digital content and online campaigns across web and/or app
  • Commercial mindset with awareness of revenue, conversion, and engagement impact
  • Ability to interpret performance data and translate insights into improvements
  • Understanding of e-commerce principles and digital customer journeys
  • Proactive, ownership-driven attitude with a continuous improvement mindset
  • Applies creative thinking combined with a mobile first and customer-centric perspective
  • Collaborative mindset and experience working cross-functionally
  • Strong planning and organizational skills with attention to detail
  • Ability to manage multiple priorities in a fast-paced setting
  • Experience working in performance-driven, KPI-focused environments
  • Clear and structured communication skills
  • Familiarity with CMS platforms and digital analytics tools
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