CrawlJobs Logo

Content Program Manager - Customer Success Stories

https://www.microsoft.com/ Logo

Microsoft Corporation

Location Icon

Location:
United States , Redmond

Category Icon
Category:
-

Job Type Icon

Contract Type:
Employment contract

Salary Icon

Salary:

119800.00 - 234700.00 USD / Year
Save Job
Save Icon
Apply Position

Job Description:

The Content Program Manager - Customer Success Stories plays a critical role in driving strategic newsletter initiatives and managing editorial calendars for Viva content, supporting customer success and readiness across GCS and CSU. This role ensures that newsletter and editorial programs are tightly aligned with organizational priorities, delivering impactful, audience-focused communications, and bridging strategy with execution through robust cross-functional collaboration. In addition to core responsibilities, this position leads and supports key strategic programs—like High Five the Go Live - by designing and managing newsletter content and editorial schedules to strengthen employee and customer adoption and loyalty. The Content Program Manager is accountable for developing and maintaining editorial calendars for Viva content, ensuring consistent messaging, measurable outcomes, and comprehensive tracking of content metrics to evaluate impact and optimize future communications, all in alignment with Microsoft’s customer success vision.

Job Responsibility:

  • Develop and execute strategic content plans aligned with GCS priorities and CE&S objectives
  • Manage multiple projects across the content lifecycle, ensuring timely delivery and quality standards
  • Partner with engineering, product, marketing, and customer success teams to deliver integrated content experiences
  • Cultivate audiences across platforms (e.g., social, learning portals) to maximize reach and impact
  • Ensure content adheres to Microsoft brand, accessibility, and compliance standards

Requirements:

  • 5+ years experience in program management, digital content publishing/management, or experience in a writing or editing role OR equivalent experience
  • Master's Degree in Technical Writing, Technical Communication, Communications, Business, Instructional Design, or related field AND 6+ years experience in program management, digital content publishing/management, or experience in a writing or editing role OR Bachelor's Degree in Technical Writing, Technical Communication, Communications, Business, Instructional Design, or related field AND 8+ years experience in program management, digital content publishing/management, or experience in a writing or editing role OR equivalent experience
  • 5+ years recent experience with knowledge management and/or digital publishing modalities (e.g., Web, social media, in-product, training)
  • 1+ year(s) experience working in a complex, matrixed organization

Nice to have:

  • Master's Degree in Technical Writing, Technical Communication, Communications, Business, Instructional Design, or related field AND 6+ years experience
  • Bachelor's Degree in Technical Writing, Technical Communication, Communications, Business, Instructional Design, or related field AND 8+ years experience
  • 5+ years recent experience with knowledge management and/or digital publishing modalities
  • 1+ year(s) experience working in a complex, matrixed organization

Additional Information:

Job Posted:
May 05, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Icon
Microsoft Corporation - All Job Offers
Job Link Share:
Copy Link Icon
Facebook Icon Twitter Icon LinkedIn Icon

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Content Program Manager - Customer Success Stories

Product Customer Success Manager

The Product Customer Success Manager (PCSM) for Vehicle Intelligence is a produc...
Location
Location
United States , Scottsdale
Salary
Salary:
86250.00 - 140000.00 USD / Year
axon.com Logo
Axon
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in Customer Success, Product Engagement, or Customer Programs in a SaaS, hardware/software, or enterprise technology environment
  • Experience with Vehicle Intelligence, in-car systems, or Axon's Outpost/Lightpost/Fleet ecosystems strongly preferred
  • Demonstrated ability to deliver compelling presentations and communicate product value to a variety of customer audiences
  • Proven ability to lead digital and community-based engagement programs that drive product adoption at scale
  • Experience managing complex technical escalations and Tier 4-level product challenges
  • Strong facilitation, communication, and cross-functional collaboration skills
  • Proficiency in Salesforce and familiarity with Gainsight, Jira, and Quip (preferred)
  • Strong data fluency
  • ability to interpret product usage data and translate it into actionable adoption strategies
  • A growth mindset, deep curiosity, and a passion for helping customers succeed
Job Responsibility
Job Responsibility
  • Drive Product Adoption & Engagement at Scale
  • Lead the planning and execution of adoption initiatives and engagement programs for all Vehicle Intelligence products
  • Design and deliver structured customer engagement anchors such as Product Office Hours, Virtual Roundtables, Digital User Forums, Regional User Groups
  • Build and strengthen the product-specific POC network
  • Lead the Vehicle Intelligence Product User Group experience across virtual and in-person formats
  • Develop scalable digital engagement strategies
  • Strengthen the Reference & Champion Network
  • Identify, engage, and elevate customers into product champions across Vehicle Intelligence
  • Cultivate a strong network of referenceable agencies
  • Facilitate peer-to-peer learning, spotlight programs, and customer storytelling opportunities
What we offer
What we offer
  • Competitive salary and 401k with employer match
  • Discretionary paid time off
  • Paid parental leave for all
  • Medical, Dental, Vision plans
  • Fitness Programs
  • Emotional & Mental Wellness support
  • Learning & Development programs
  • Snacks in our offices
  • Fulltime
Read More
Arrow Right

Senior Customer Marketing Manager

As Senior Customer Marketing Manager, you will lead the strategic development an...
Location
Location
Germany , München
Salary
Salary:
Not provided
atoss.com Logo
ATOSS Software SE
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Degree in Marketing, Business, Communications, or a related field
  • Minimum of 7 years’ relevant experience in B2B customer marketing, customer advocacy, or similar roles—ideally within SaaS or technology sectors
  • Proven track record of developing and executing customer marketing programs that drive advocacy, retention, and customer-led growth
  • Strategic mindset with strong analytical skills and a passion for data-driven decision-making
  • Demonstrated ability to lead cross-functional initiatives and collaborate effectively with sales, customer success, and communications teams
  • Skilled in copywriting, editing, storytelling, and interviewing, with a focus on capturing compelling customer narratives for multiple channels
  • Experience in driving the creation and activation of customer stories, testimonials, events, and press releases, ideally including video formats
  • Consistent record of maintaining brand integrity and elevating customer experience across programs, content, and customer touchpoints
  • Native-level German and business-fluent English (C1/C2) are essential for success in this role.
Job Responsibility
Job Responsibility
  • Develop and execute a comprehensive customer marketing strategy to drive advocacy, referenceability, upsell opportunities, and increase customer lifetime value
  • Own the sourcing, creation, and activation of customer stories, case studies, references, and testimonials across all channels
  • Lead the planning and organization of customer webinars and events to highlight successful partnerships and outcomes
  • Manage and support customer-related press releases and PR opportunities in collaboration with the communications team
  • Work closely with sales and customer success teams to identify top customer advocates and align marketing efforts with account objectives
  • Build and maintain a structured program for capturing customer feedback and leveraging success metrics for marketing purposes
  • Drive targeted campaigns to nurture existing customers, increase engagement, and support retention and expansion goals
  • Track, analyze, and report on key customer marketing KPIs to measure impact and refine strategies
  • Stay up to date with B2B customer advocacy trends, storytelling best practices, and competitive benchmarks to inform innovation.
What we offer
What we offer
  • Competitive Rewards: Including profit-sharing and employee stock program
  • Structured Onboarding & Continuous Leadership Development: Clear career paths onboarding through Expert & Leadership Tracks, plus access to ATOSS Academy
  • Flexible Work Culture: Hybrid options (remote within the EU), 30 days of vacation, and a strong commitment to diversity & inclusion
  • Engaging Team Environment: Seasonal company events, team retreats, and an in-house barista
  • Health & Wellbeing: Including regular check-ups, corporate wellness programs, and Wellhub membership
  • Stability & Growth: Company listed on SDAX & TecDAX, with 19+ years of record-breaking revenue and a 30%+ EBIT margin. Certified Top Employer© for the 5th year in a row.
  • Fulltime
Read More
Arrow Right

Senior Content Marketing Manager

We’re looking for a highly strategic Senior Content Marketing Manager to own the...
Location
Location
United States; Canada , Austin; Raleigh; Nashville; Toronto
Salary
Salary:
110000.00 - 162000.00 USD / Year
captivateiq.com Logo
CaptivateIQ
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7–10 years of B2B content experience with a track record of building programs that drive measurable impact across awareness and demand
  • Deep experience collaborating with executives, customers, and SMEs to produce differentiated market-shaping thought leadership and category narratives
  • Proven ownership of organic social strategies: channel planning, voice development, executive social, employee advocacy, and social listening/engagement
  • Strong editorial judgment and storytelling skills with the ability to translate complex concepts into simple, compelling narratives
  • Proficiency with SEO, content analytics, and experimentation to prioritize topics, optimize distribution, and demonstrate ROI
  • Hands‑on writing and editing skills across long‑form, short‑form, and multimedia formats
  • comfortable giving and receiving editorial feedback
  • Experience coordinating external partners and vendors, including budgeting and capacity planning for outsourced work
  • Familiarity with tools such as CMS platforms, SEO suites, analytics, social scheduling and listening, project management, and marketing automation
Job Responsibility
Job Responsibility
  • Build and continuously evolve a company‑wide content strategy aligned to growth priorities, target segments, and the buyer journey, translating strategy into clear editorial roadmaps and channel plans
  • Own and manage integrated content and social calendars, ensuring the right mix of campaigns, thought leadership, product narratives, customer stories, and lifecycle content is planned, produced, and shipped on time
  • Own the organic brand awareness motion via social: define content pillars and social voice, executive social and employee advocacy programs, channel‑specific formats, and trend/reactive content guidelines
  • Partner with customers and subject matter experts (SMEs) to develop unique points of view on the market, shaping signature assets such as category narratives, executive bylines, long‑form guides, research reports, and event keynotes
  • Lead the development of cornerstone content and atomize it across blog, social, newsletter, sales enablement, webinars, video, podcasts, and field events to maximize reach and ROI
  • Establish an editorial governance model including voice and tone, messaging guardrails, briefing templates, and QA standards to ensure clarity, consistency, and brand integrity
  • Collaborate with Product Marketing, Growth, Comms, Field, and Sales to align content with launches, demand programs, events, and enablement needs, setting clear briefs and success metrics
  • Measure, analyze, and report on content performance (traffic, engagement, pipeline, SEO, social share of voice), translating metrics into an experimentation roadmap to drive continuous growth and audience building
  • Coordinate external partners (agencies and freelancers) with clear briefs, SLAs, and editorial standards to scale production as needed
  • Drive operational excellence across intake, prioritization, production workflows, and reviews, improving speed‑to‑publish and content quality
What we offer
What we offer
  • (US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents
  • Flexible vacation days and quarterly mental health days so you can recharge
  • Enjoy a one-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal)
  • One time work from home stipend & annual stipends for professional development and caretaking
  • Virtual team lunches to keep you connected
  • (US-ONLY) 401k plan to participate in and save towards the future
  • Newest Apple products to help you do your best work
  • Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our company-wide DEI goals as a space for developing and retaining diverse talent
  • Fulltime
Read More
Arrow Right

Customer Marketing Specialist

We’re looking for a highly organized, customer-obsessed Customer Marketing Speci...
Location
Location
United States , Dallas
Salary
Salary:
Not provided
island.io Logo
Island
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 2–5 years of experience in customer marketing, customer success, lifecycle marketing, community programs, or related roles in B2B SaaS
  • Exceptional project and program management skills with strong attention to detail
  • Confident communicator, skilled at engaging with executives - both customers and internal leaders
  • Experience working cross-functionally with Marketing, CS, Product, and Sales teams
  • Comfortable designing and improving processes in a scaling organization
  • A proactive mindset with the ability to operate independently and execute quickly
Job Responsibility
Job Responsibility
  • Partner cross-functionally with Campaigns, Data, Product Marketing, and Marketing Operations to build and launch cross-sell and upsell campaigns that increase product adoption and account expansion
  • Define, build, and program-manage a scalable Customer Onboarding & Deployment Experience in collaboration with Customer Success, ensuring customers achieve value quickly and consistently
  • Plan, execute, and manage high-impact Customer Advisory Boards (CABs) and Product Advisory Groups (PAGs), including program design, attendee recruitment, agenda development, logistics, and follow-up
  • Lead the launch and ongoing management of a User Group Program, fostering local and virtual communities to encourage peer connection, product education, and customer advocacy
  • Assist in the deployment, management, and expansion of our UserEvidence Advocacy and Reference Platform, including sourcing customer stories, collecting proof points, and enabling customer reference activities
  • Support the development of customer case studies, testimonials, success stories, and spokesperson pipelines
  • Work closely with Customer Success, Product, Sales, and Marketing to gather customer insights and bring the voice of the customer into programs across the company
  • Track, measure, and report on program performance - including engagement, content output, expansion signals, and advocacy outcomes
Read More
Arrow Right

Customer Marketer

Location
Location
India , Hyderabad
Salary
Salary:
Not provided
optmyzr.com Logo
Optmyzr
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years of experience in customer marketing, advocacy, or lifecycle marketing, preferably in B2B SaaS (digital marketing or adtech a plus)
  • Proven ability to run advocacy and incentive programs, manage NPS tracking, and create customer-facing content like case studies, testimonials, and reviews
  • Excellent written and verbal communication skills, with a knack for storytelling and customer engagement
  • Strong project management, organizational, and relationship-building abilities
  • Familiarity with marketing tools like HubSpot, Google Workspace, Confluence, Slack, and GA4
  • Comfort with using AI tools for scaling customer insights, automation, and personalization
  • Collaborative mindset, able to work cross-functionally with Customer Success, Product, and Sales
Job Responsibility
Job Responsibility
  • Lead customer advocacy programs and manage incentives, eligibility, and fulfillment
  • Own NPS tracking, feedback analysis, and customer engagement activities
  • Collaborate with Customer Success, Product, and Sales to collect insights and improve the customer journey
  • Create content such as case studies, testimonials, reviews, FAQs, and solution pages
  • Manage Customer Advisory Board operations—organize meetings, capture insights, and coordinate follow-ups
  • Conduct customer interviews and surveys to identify success stories and build authentic relationships
  • Support marketing launches by aligning customer insights with messaging and campaign strategies
  • Measure and report on customer marketing performance—advocacy metrics, NPS trends, engagement data, and ROI
What we offer
What we offer
  • Customer Connection: Build programs that turn users into advocates, using real customer stories to strengthen trust and drive retention
  • Strategic Impact: Shape how customers experience and engage with Optmyzr, influencing both marketing and product strategy through insights-driven initiatives
  • Innovation and Autonomy: Use AI and automation to scale customer marketing programs efficiently, experiment with creative approaches, and see your ideas come to life
  • Collaboration at Scale: Work closely with Product, CS, and Sales teams in a global environment that values transparency, teamwork, and fresh thinking
  • Flexibility and Growth: Enjoy a culture that respects work-life balance, encourages continuous learning, and rewards initiative and ownership
Read More
Arrow Right

Customer Marketing Manager

We’re seeking a Customer Marketing Manager to lead programs that drive customer ...
Location
Location
United States
Salary
Salary:
90000.00 - 113000.00 USD / Year
absencesoft.com Logo
AbsenceSoft
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4–6 years of experience in customer marketing, advocacy marketing, or related roles
  • Strong storytelling and content creation skills
  • Proven ability to manage campaigns, events, and advocacy programs
  • Excellent written and verbal communication skills
  • Strong project management and organizational abilities
  • Experience working cross-functionally with Customer Success, Product, and Sales
Job Responsibility
Job Responsibility
  • Develop and execute customer marketing programs that increase adoption, retention, and expansion
  • Build and manage customer advocacy initiatives, including case studies, testimonials, reference programs, and user groups
  • Partner with Customer Success and Sales to create communication strategies that support onboarding, product adoption, and renewals
  • Lead customer events, webinars, and community engagement programs
  • Create content that highlights customer success stories and demonstrates the value of AbsenceSoft’s platform
  • Measure the effectiveness of customer marketing programs and report on KPIs such as adoption, retention, and advocacy
  • Support product launches and feature adoption campaigns targeted at existing customers
  • Stay current on customer marketing trends and best practices to continually evolve strategies
What we offer
What we offer
  • Impact that matters
  • Flexibility and trust
  • Growth and development
  • Competitive rewards
  • Time for life
  • Belonging and balance
  • Fulltime
Read More
Arrow Right

Customer Marketing Manager

Come join the company that is reinventing cloud security and empowering business...
Location
Location
Australia , Sydney
Salary
Salary:
Not provided
wiz.io Logo
Wiz
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in customer marketing, advocacy, or content marketing, ideally in B2B tech, SaaS, or cybersecurity
  • Experience managing customer content or advocacy programs, including outreach, interviews, content production, and approvals
  • A strong customer-first mindset, with the ability to build trust and work effectively with technical and security-focused audiences
  • Comfort working cross-functionally with stakeholders across marketing, sales, product, and customer success
  • Strong attention to detail, paired with creativity and a high bar for quality
  • Curiosity, adaptability, and a bias for action in a fast-growing, evolving environment
  • Currently based in Sydney with unlimited working rights
  • Applicants must have the legal right to work in the country where the position is based, without the need for visa sponsorship
Job Responsibility
Job Responsibility
  • Identify, recruit and engage customer champions across APJ to participate in advocacy opportunities, including case studies, quotes, videos, speaking engagements, and events, representing a diverse set of industries, segments, countries, and use cases
  • Help execute regional customer programs such as Customer Advisory Boards and our user group program called, Wizdom Meetups. Delivering events that create opportunities for customers to learn from peers, share feedback, and connect with Wiz leaders
  • Own and grow Wiz’s presence on peer review platforms across APJ, driving consistent, high-quality customer reviews and using these platforms to expand our reach into new markets
  • Recruit, manage, and maintain a pool of APJ references, ready for sales, partner, analyst, and event opportunities
  • Partner closely with sales, customer success, marketing, product, and partner teams to ensure advocacy efforts align with regional priorities and support our expanding APJ footprint
  • Test and scale new customer storytelling formats and advocacy programs alongside the customer marketing team to build content that resonate with local markets and help teams tell the Wiz story in an authentic way
Read More
Arrow Right

Lifecycle Marketing Manager

The Lifecycle Marketing Manager at Canary will be responsible for driving custom...
Location
Location
United States , New York; San Francisco
Salary
Salary:
115000.00 - 155000.00 USD / Year
canarytechnologies.com Logo
Canary Technologies
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in Marketing, Communications, Business, English or a related field
  • 5+ years of progressive experience in marketing
  • Minimum of 2 years specifically in Customer Marketing or Lifecycle Marketing preferably in a B2B SaaS environment
  • Hospitality Tech experience is a strong bonus
  • Proven experience designing and executing cross-sell campaigns with measurable revenue impact
  • Demonstrated success working with Customer Success, Sales (SDRs/AEs), and Product teams to create integrated go-to-market motions
  • Deep familiarity with multi-channel execution, including with marketing tools (e.g. Marketo, Salesforce, LinkedIn, Meta) as well as digital tools
  • Analytical mindset with a proven ability to measure campaign performance, derive insights from customer data (usage, retention, CLV), and iterate based on results
  • Excellent copywriting skills, with the ability to write clear, persuasive, customer-facing communications
Job Responsibility
Job Responsibility
  • Design and execute cross-sell campaigns aimed at driving the adoption of additional Canary products or feature upgrades, including product launches, utilizing user date to inform campaigns
  • Work closely with Product Marketing and Sales to define value propositions and create campaign assets (emails, in-product notifications, targeted ads) that drive expansion revenue
  • Establish and optimize a cohesive sales motion for customer accounts by partnering closely with CS, SDRs and AEs
  • Develop playbooks, content, and alerts for CS and Sales teams to identify and act on expansion opportunities and at-risk accounts
  • Own the strategy and execution of in-product communications (e.g., modals, banners, feature announcements) to drive product adoption and promote marketing campaigns
  • Manage execution across external channels including email, customer events, and targeted digital advertising
  • Manage programs to capture customer success stories, case studies, video testimonials, and online reviews
  • Expand and manage loyalty/referral programs to increase retention and advocacy
  • Develop and manage comprehensive customer lifecycle marketing programs (onboarding, adoption, retention, advocacy) across multiple channels
  • Utilize customer data and segmentation to personalize messaging and campaigns, ensuring the right message reaches the right user at the right time
What we offer
What we offer
  • Canary Days: company wide days off each month
  • Self Improvement Club: monthly meetings and budget for personal goals
  • Professional Development Chats: budget for cross functional professional development
  • Travel Reimbursement: stipend for visiting offices in New York, San Francisco or Dallas
  • Personal Travel Reimbursement: credit for stays at hotels that Canary works with
  • Fulltime
Read More
Arrow Right