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We are seeking an exceptional storyteller to build and curate photo, digital and video content to grow brand awareness and engagement and advance the MADDs mission nationally. This role combines the strategic thinking of a content strategist, the working knowledge of social media platforms, and the editorial capabilities of a video and photo editor. Successful candidates for this role are creative, flexible, and highly collaborative.
Job Responsibility:
Collaborate with the marketing and communications team to create photo and video content that aligns with the organization's branding and messaging across multiple platforms
Capture, create and edit unique video and photo content to ensure accuracy, consistency, and adherence to guidelines
With a social media first mindset, ability to take initiative and be forward-thinking in creating and managing published content including imagery, video, written and audio
In collaboration with our social team, develop, manage and deliver against a content calendar aligned with MADD's annual initiatives to support our mission and fundraising efforts
Monitor content performance and adjust strategies to optimize engagement and reach
Research industry trends and audience preferences to create relevant and timely content
Work with marketing team to optimize content for SEO/YouTube to increase organic traffic and improve search engine rankings
Prevention program video editing for select key initiatives
Website consultation with web developers to enhance platform video user experience and functionality
Requirements:
Bachelor's degree in Marketing, Communications, Video Production or a related field
5-7 years proven experience in content creation with a portfolio
Excellent critical thinking, interpersonal, communication, time-management and problem-solving skills
Strong understanding of brand management and marketing strategies
Proficiency in content development for social media platforms, content management systems, and SEO best practices
Experience with creative tools to create visual content, including Adobe Premier Pro, After Effects, Canva and similar design tools
Creative thinking and the ability to generate innovative ideas
Strong project management skills with the ability to handle multiple tasks and deadlines
Ability to take direction and work collaboratively across the entire organization among stakeholders from C-suite, senior leadership, peers and regional delivery teams
Adaptable, detail-oriented, creative, deadline-driven, team player who wants to be part of a mission-driven marketing team
What we offer:
Health, Dental, Vision
Retirement 403(b) + employer matching
4 weeks accrued vacation
12 Paid Holidays per calendar year
Up to 3 Floating Holidays per calendar year
Paid Sick Time
Modified Educational Assistance
Parental Leave
Basic Life, AD&D, Short-Term and Long-Term Disability Insurance covered by Employer