Content & Performance Marketer

Content & Performance Marketer - Key Responsibilities: Content production. Write and produce Baab's content across formats — long-form blog and case studies, social copy (Instagram, LinkedIn, TikTok), landing pages, email campaigns, and sales collateral copy. Produce in both Arabic and English. Paid media. Plan, launch, optimize, and report on paid campaigns across Meta (Facebook/Instagram), Google (Search, Performance Max, YouTube), and LinkedIn. Own campaign structure, audience targeting, creative testing, bid management, and budget allocation. Landing pages & funnels. Design and write conversion-focused landing pages and lead-capture funnels. Build, A/B test, and iterate. Coordinate with the Designer on visual execution. Lead generation. Hit monthly lead volume and quality targets agreed with the Marketing Manager. Maintain a tight feedback loop with the Abu Dhabi BD Manager on lead quality, refine targeting and messaging accordingly. SEO & organic. Own Baab's organic search presence. Plan content for SEO. Manage on-page optimization, internal linking, and basic technical SEO hygiene. Email marketing. Build and run Baab's email program — nurture sequences for inbound leads, monthly project showcase emails, post-project follow-up sequences. Measurement & reporting. Set up and maintain analytics tracking across all channels. Produce weekly performance dashboards and monthly written reports.