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Content Optimization Specialist

https://www.baxter.com/ Logo

Baxter

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Location:
United States , Deerfield

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Category:
-

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Contract Type:
Employment contract

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Salary:

68000.00 - 93500.00 USD / Year
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Job Description:

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

Job Responsibility:

  • Monitor and report on SEO/AEO performance through a regular cadence, tracking key metrics, trends, risks, and opportunities
  • Maintain dashboards and performance summaries to inform prioritization and support cross‑functional stakeholders
  • Translate insights into an optimization backlog, recommending on‑page, content, internal linking, and technical improvements
  • Develop search‑informed content strategies by analyzing demand, intent, and competitive gaps
  • Create clear, optimized content briefs for new content, refreshes, and campaigns to guide writers and partners
  • Write or co‑write select content and collaborate with internal teams and external copywriters as needed
  • Stay current on AI‑driven and answer‑based search experiences, helping make content more “answer‑ready” and discoverable
  • Serve as an internal SEO/AEO advisor by providing guidance, enablement resources, and ongoing support to cross‑functional teams

Requirements:

  • Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field
  • 1+ years of experience in SEO (and/or AEO), content marketing, or digital marketing
  • Experience with Google Analytics, Google Search Console and Semrush or similar tools required
  • Hands-on experience contributing to content briefs, content optimization, and/or publishing workflows
  • Comfort collaborating with writers, marketers, and web teams to implement improvements and track results
  • Ability to use data and curiosity to find opportunities, ask good questions, and validate assumptions before recommending action
  • Communicates clearly—able to explain SEO/AEO recommendations to non-specialists and align partners on next steps
  • Takes initiative to move work forward, from identifying a topic gap to delivering a brief and supporting execution
  • Applicants must be authorized to work for any employer in the U.S.
What we offer:
  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Heath & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
  • medical and dental coverage
  • insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
  • Employee Stock Purchase Plan (ESPP)
  • 401(k) Retirement Savings Plan (RSP)
  • Flexible Spending Accounts
  • educational assistance programs
  • paid holidays
  • paid time off ranging from 20 to 35 days based on length of service
  • family and medical leaves of absence
  • paid parental leave
  • commuting benefits
  • Employee Discount Program
  • Employee Assistance Program (EAP)
  • childcare benefits

Additional Information:

Job Posted:
May 03, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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