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Randstad are currently working in partnership with a market leading specialist manufacturing business within the financial services space based in Central London to recruit a skilled Marketing Professional join their business to own, develop and nurture their marketing strategy. They are seeking a driven, motivated, experienced and passionate Content Marketing Strategist to join their business to drive their marketing strategy to the next level. This dynamic individual will be responsible for all digital marketing, working alongside the sales teams to utilise marketing to generate and convert leads to continue their growth trajectory in this space. This role would suit a strong marketing professional, with 5+ years experience ideally within the financial services space.
Job Responsibility:
Develop and manage high-quality, multi-channel content (blogs, whitepapers, videos, podcasts, social media) that consistently reflects the brand and drives engagement
Lead the digital marketing strategy across SEO, paid media, and lead-generation campaigns-driving measurable growth, optimizing performance, and reducing reliance on external agencies
Grow the brands presence and influence across social media channels (including YouTube, LinkedIn, Instagram, and Facebook) while actively collaborating with Sales and Account Management to ensure marketing materials are understood, shared, and effectively used to engage clients and prospects
Build and optimize automated HubSpot campaigns and reports that nurture leads, strengthen customer relationships, and provide clear performance insights
Track and analyze marketing performance metrics, apply insights to optimize tactics, and stay current on emerging digital and AI tools to enhance results
Requirements:
Bachelor's degree in Marketing, Journalism or a related field
5+ years in marketing or digital content strategy, ideally within financial or professional services
Advanced HubSpot proficiency for campaign automation, CRM management, and reporting
Strong SEO, SEM, SMM, digital advertising, video creation & editing, podcast production and Canva design skills
Exceptional English writing and editing skills, with strong cultural fluency for U.S. audiences
Proven ability to develop, execute, and measure marketing strategies that drive lead generation
Highly collaborative and proactive, bridging marketing with Sales and Account Management