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Content Marketing Strategist

United States, New York 75000.00 - 85000.00 USD / Year · Job Posted March 21, 2026
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Job Description

As a Content Marketing Strategist, you are the leader of your accounts. You’re adept at developing, selling in, managing, and evaluating content marketing campaigns and ongoing activity for a number of clients, with whom you will build strong relationships and trust.

Job Responsibility

  • Onboarding clients into PR & content, making budget and KPI recommendations and roadmap creation
  • Manage the client accounts plan for our content campaigns and reactive PR service
  • Drive and own the performance of your accounts. You are responsible for hitting KPIs and retaining clients
  • Created detailed reports on search performance and work externally, proving ROI to clients
  • Communicate directly on calls and via other comms with our clients, keeping them informed, educated and excited
  • Ask killer questions to know the brief inside out and set KPIs for the PR, social & content teams
  • Report on PR, social & content performance internally to the VP of Content Marketing
  • Work to improve client performance and deliver regular high-quality results for brand, SEO, PR and social (whatever the KPI)
  • Manage the workload of execs who are working on your accounts making sure they are completing tasks/outreach
  • Train, supervise, direct and sign off campaign execution angles, and releases for your accounts, providing feedback to help execs perform better each time
  • Pulling your account team together to dream up, design, develop and deliver campaigns
  • Own campaign ideation and brainstorming, working closely with the creative team to deliver top-tier campaign ideas to clients
  • Own reactive campaign ideation and strategy, providing creative ideas to land our clients into current news moments
  • Understand how we can deliver bigger than just links
  • Be able to craft stories that generate interest from multiple areas from PR to social
  • Understand industry analysis and know trends in PR & wider popular culture - creating thought leadership to market the agency
  • Be able to develop and run data first (search first) ideas using audience, data and topics that are relevant as well as creative cross-channel campaigns
  • Writing press releases
  • Leading strategy on media lists, creating a detailed approach to outreach for execs to follow that will lead to successful campaigns
  • Ensure our PR sell-in tactics are successful
  • Understand what stories and content the press like to cover
  • Be aware of what competitors are doing to land links and media placements
  • Spot opportunities to deliver above and beyond the link target or spot new hooks
  • Make it your mission to help support the execs to turn around struggling campaigns
  • Working on new business for the agency and running pitches to drive revenue
  • Drive agency culture through your everyday work and engagement with others in the team
  • Support the wider team in training junior team members
  • Contribute to creating and improving operational processes within the PR & social team
  • Line manage junior team members where required
  • Contribute to agency and campaign marketing

Requirements

  • Minimum of three years’ experience agency side
  • Experience in PR or content
  • Good understanding of SEO and social media platform operations
  • Good commercial IQ
  • Understanding of how to manage agency profitability and client budgets

What we offer

  • A generous vacation allowance + public holidays
  • Vacation loyalty program
  • Work from anywhere for up to 1 month
  • Your Birthday off
  • Christmas and New Year office shut down
  • Access to health care cover
  • Company 401(k) program
  • Enhanced maternity and paternity leave program
  • Flexible and hybrid working
  • Bucket list scheme - an opportunity to experience a life dream

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