Content Marketing Specialist Job at goTenna (Clarksburg)

Job Description

We’re looking for a dynamic Content Marketer to tell the story of our company and our technology through case studies, blog posts, webinars, social media, newsletters, and more. The right person for this role is passionate about our customer’s missions, communicating product value propositions, and deeply proactive about delivering quality and on-brand messaging. The Content Marketing Specialist will report to the Sr Director of Marketing and Partnerships.

Job Responsibility

Develop sales enablement content including decks, product sheets, and other assets to support customer engagement by executive and BD teams
Develop company-based, product-based, and customer-based content strategies to drive hyper-focused sales engagements at every stage of the customer lifecycle, from new awareness campaigns to “land and expand” opportunities with existing customers
Work closely with internal and external subject matter experts (SMEs) to develop op-eds and blog posts, prepare talking points/scripts for speaking engagements, and support responses to sales proposals (RFI/RFPs)
Collaborate closely with goTenna executive team on company branding and messaging public relations, government relations, and various types of proposals, remaining close to strategic goals and ensuring projects remain on track
Project manage development working with Marketing Design Specialist for all goTenna website properties and prioritize new project/feature “roadmap” as needed for company and team-level goals and as dictated by digital engagement and performance reporting
Ensure timely, quality, and on budget completion of content marketing projects by providing clear instructions and detailed feedback to internal team members as well as freelancers and other vendors
Maintain a consistent and up-to-date resources and product collateral library for pre-sales enablement, while supporting the Customer Experience team with post-sale product training and educational materials
Track performance against data-driven metrics using multiple data sources or systems
Be responsible for the company wide editorial calendar and publishing cadence/workflows for marketing channels, including goTenna’s website, blog, and social media accounts.
Establish a data-driven Search Engine Optimization (SEO) strategy to monitor and analyze content performance, making iterative improvements in line with company-level goals, account-based marketing and sales campaigns, and other brand initiatives
Work with the Product team to translate complex technical specifications into customer ready go-to-market (GTM) products that effectively communicate value to stakeholders

Requirements

8+ years of experience in content marketing, business to government (B2G) sales, or a related field
Led, directed, or executed content marketing and go-to-market processes specifically for B2G
Bachelor’s degree in a related field
Deep attention to detail and strong project management skills
Aptitude for technology and the ability to connect technical concepts with customer value
Ability to work with and collaborate with cross-functional groups within and outside the organization
Attention to detail and strong project management skills
Strong understanding of SEO principles
Excellent writing, editing, and oral communication skills — able to readily share writing and other content samples upon request
ITAR: U.S. Citizen or Green Card Required
CLEARANCE ELIGIBILITY - This position may require eligibility to obtain and maintain a U.S. security clearance

Nice to have

Experience marketing one or all of the following: telecommunications technology, SaaS, hardware, and integrated solutions to governmental or non-governmental public sector organizations, international organizations, and prime contracting companies
Experience at a startup
Experience directing designers to bring visual concepts to life
Proven track record of managing or editing a website, blog, or other publication
Experience orchestrating full-funnel GTM content strategies that align product value propositions with sales processes
Proficient with the tools in our marketing stack: Pardot, GoToWebinar, WordPress, Shopify, and Asana
An affinity for people who care about team-building and engaging in a creative and mission focused workplace
Love for goTenna and our mission to transform communications!
Understanding of or ability to learn Salesforce and its basic functions to support day-to-day operational needs

What we offer

Equity
401(k) plan
Unlimited PTO
Parental Leave with Pay
Holiday pay (including December recess)
Medical, Dental, Vision and life insurance
Pre-tax benefits
Short- and Long-term disability plans
Professional Development Stipend

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