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Content Marketing Specialist

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Cella

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Location:
United States , Atlanta

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Category:
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Contract Type:
Not provided

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Salary:

35.00 - 40.00 USD / Hour
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Job Description:

We are looking for a Content Marketing Specialist to design and implement high-performance content strategies that boost lead generation, audience interaction, and sales. This position requires a mix of high-level strategy and creative execution, managing the entire content workflow-including initial brainstorming, messaging, drafting, distribution, and data-driven refinement. The perfect fit is a talented writer and storyteller capable of turning technical product features into persuasive narratives that address specific customer pain points. You will collaborate with marketing leaders and cross-departmental teams to produce assets that emphasize our competitive edge and bolster our wider marketing goals. You will produce material for a diverse range of platforms-such as our corporate site, retail partners, paid media, email, and video-with a prioritized focus on SEO, AEO (Answer Engine Optimization), and SGE (Search Generative Experience) compatibility.

Job Responsibility:

  • Work with leadership to assist in building content roadmaps that support new product rollouts, marketing campaigns, and growth targets
  • Analyze market gaps and competitor weaknesses to help craft unique product stories
  • Propose creative concepts and narrative structures that demonstrate our brand's distinct value proposition
  • Partner with cross-functional teams to build content schedules tailored to specific buyer personas and their purchasing paths
  • Draft premium, results-oriented copy for: website and landing pages, e-commerce product descriptions, digital ads, sponsored articles, email sequences, and YouTube metadata
  • Build 'problem-to-solution' narratives that effectively pitch the product's benefits
  • Adapt brand messaging to suit various audience segments and stages of the sales funnel
  • Maintain a unified brand identity, tone, and voice across every piece of content produced
  • Produce assets optimized for traditional search engines, voice/AI answer engines, and generative search environments
  • Perform keyword analysis and weave search-based insights into the writing process
  • Track key performance indicators (KPIs) including site traffic, user retention, and conversion rates
  • Iteratively improve content based on data insights, evolving search trends, and campaign results
  • Coordinate with the broader marketing team to provide the necessary assets for integrated campaigns and seasonal promotions
  • Supply foundational messaging and creative collateral for use across diverse marketing touchpoints
  • Build content designed to educate, inspire, and move prospects toward a purchase
  • Leverage helpful, search-friendly storytelling to increase organic traffic and brand awareness
  • Craft compelling calls-to-action that funnel users to the site and deepen their interaction with our solutions

Requirements:

  • 3+ years of professional experience in digital marketing, copywriting, or content strategy
  • Proven track record in SEO writing and an understanding of the AEO/SGE/GEO landscape
  • Background in drafting content for e-commerce platforms or retail marketplaces
  • Competency with marketing tech stacks and SEO tools (e.g., SEMrush, Google Analytics)
  • Prior experience assisting with product marketing or go-to-market strategies
  • Excellent narrative skills with the ability to simplify complex concepts into relatable customer benefits
  • Can commute 5 days onsite to Atlanta, GA
What we offer:
  • medical
  • prescription
  • dental
  • vision
  • AD&D
  • life insurance offerings
  • short-term disability
  • 401K plan

Additional Information:

Job Posted:
May 03, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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