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Articulate is seeking a Content Marketing Specialist to drive content strategy and creation, focusing on high-quality assets like blog posts and guides to support growth initiatives. This role involves collaboration across departments and contributing to innovative content formats to engage target markets effectively. Articulate is seeking a results-oriented Content Marketing Specialist to be a driving force in our content marketing engine. You will be instrumental in executing core content activities, including blog post creation, long-form content development (guides, datasheets, courses), and exploring innovative content formats for the Articulate brand. This role directly contributes to the content strategy for growth programs, ensuring messaging is adapted effectively across all stages of the marketing funnel to achieve conversion goals. The Content Marketing Specialist is part of a team of content marketers who craft messaging and assets used to meet revenue and conversion goals.
Job Responsibility:
Develop and execute diverse content programs aligned with growth marketing strategies
Collaborate across teams to ensure effective messaging
Innovate new content formats for engagement
Independently create a diverse range of high-quality marketing assets, including blogs, thought leadership guides, product brochures, web copy, and e-learning courses
Collaborate closely with the Acquisition, Integrated Marketing, Lifecycle, Global Marketing, Enablement, Sales, and Customer Success teams to align on messaging and positioning
Support efforts for our core L&D audience while working to expand beyond it to capture new domestic and global market segments
Research, propose, and test new content types and channels to better engage our target market
Own and execute content programs aligned to Articulate’s growth marketing strategy
Collaborate with cross-functional teams to identify content needs, prioritize initiatives, and deliver high-impact assets
Requirements:
2-5 years of content marketing experience at a B2B SaaS company
Exceptional communication skills and a proven track record as an amazing storyteller, compelling writer, and detail-oriented editor
A solid understanding of content's impact on pipeline generation and website traffic
Understanding of the content marketing funnel, relevant channels, and metrics used to drive and support revenue goals
Familiarity with SEO best practices and a developing understanding of how to incorporate AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) into content strategy for enhanced brand and platform awareness
Proven ability to work cross-functionally (especially with Sales, Success, and Marketing) in a dynamic, fast-paced environment
A proactive, tenacious, and adaptable problem-solver who can gracefully juggle new requests and responsibilities alongside core content development tasks
Excellent time-management skills and ability to prioritize competing projects with minimal direction, based on organizational strategic goals