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As the Content Marketing Specialist, you will be responsible for writing, editing, and being a pivotal team member of the content marketing and in turn the Corporate Marketing team under the supervision of the Director of Global Content Marketing. As a content marketing specialist, you will take advantage of Generative AI technologies where possible. You will work closely with various teams, including demand, design, product, and our Tier 1 global regions within EMEA and ANZ, to create compelling and relevant content that resonates with our target audience and aligns with our brand voice. This role requires creativity, strategic thinking, project management of your own assets, and a deep understanding of content marketing best practices and SEO.
Job Responsibility:
Collaborate with the Corporate Marketing team to develop and execute content that aligns with business objectives and brand positioning
Create high-quality content, including blog posts, articles, social media posts, email campaigns, videos, infographics, and more
Ensure all content is consistent with the brand's tone, style, and messaging guidelines
Partner with our EMEA and ANZ leads within our localization workflow to identify, prioritize, and ensure timely, quality localization of key assets
Stay on top of industry trends in order to position our content above and beyond our competitors
Utilize ChatGPT and other Gen AI tools for planning and creation
Work closely with our SEO team to implement SEO best practices to enhance content visibility and search engine rankings
Optimize content for relevant keywords to continually improve organic traffic and website performance
Collaborate with the demand and social media teams/resources to amplify content through various channels
Requirements:
Bachelor's degree in Marketing, Communications, Journalism, or a related field or equivalent of 2-3 years of experience
Proven work experience as a Content Marketing Manager or a similar role
Strong understanding of content marketing principles, SEO, Generative AI, and digital marketing trends
Excellent written and verbal communication skills, with an eye for detail and proficiency in grammar and punctuation
Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment
Experience with content management systems (CMS), marketing automation tools, and analytics platforms
Creative mindset with a data-driven approach to decision-making
Knowledge and experience in B2B or sales enablement marketing
What we offer:
Comprehensive medical, dental, vision, disability, and life benefits
Health Savings Account (HSA) with employer contribution
401(k) Matching with immediate vesting on employer match
Flexible PTO
8 paid holidays and 5 paid days for Annual Holiday Week
Quarterly Recharge Fridays (paid days off for mental health recharge)
18 weeks paid parental leave
Access to Coaches and Therapists through Modern Health