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The Content Marketing Manager develops high‑quality marketing content that supports product marketing strategies and brand messaging. Reporting to the Senior Manager of Content Marketing & Strategy, this role executes approved campaigns, adapts content across channels, and partners closely with product marketing, digital, and copy teams to deliver consistent, performance‑driven narratives.
Job Responsibility:
Create and adapt content across formats, including sales collateral, digital assets, video scripts, social, email, and live event materials
Repurpose core messages into modular assets optimized for channels and audiences
Ensure alignment with brand, editorial, and messaging standards in collaboration with senior copy and content leadership
Partner with product marketing managers to execute content components of approved marketing plans
Produce launch and campaign assets on time and to specification
Incorporate stakeholder feedback under guidance from content leadership
Write content designed to drive engagement, conversion, and pipeline impact
Collaborate with digital marketing to optimize content for performance
Support testing, iteration, and refinement based on performance insights
Apply content best practices and identify opportunities for scalability and efficiency
Requirements:
5–7 years of experience in content marketing, content strategy, or a related role
Proven track record of creating impactful marketing content
Experience managing or contributing to editorial calendars
Bachelor’s degree in communications, journalism, marketing, business, or a related field
Proficiency in Microsoft Office
familiarity with publishing tools (e.g., Adobe Suite)
Ability to align content strategy with business objectives
Analytical mindset with the ability to assess content performance
Strong collaboration, organization, and time‑management skills
Ability to communicate complex information clearly and effectively
Ability to work independently while collaborating cross‑functionally
Adaptability in a fast‑paced environment with changing priorities
Up to 5% travel
Adherence to company quality and safety standards
Nice to have:
Medical device, healthcare, or B2B technology writing experience
Experience with CMS platforms
What we offer:
Medical / Dental / Vision including a state-of-the-art wellness program and pet insurance, too
3 weeks vacation, 11 holidays plus paid sick time
Up to 8 weeks of 100% paid company parental leave
includes maternal/ paternal leave, adoption, and fostering of a child
401(k) retirement savings plan providing a match of 60% of the employee’s first 6% contribution (up to IRS limits)