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The Content Marketing Manager sits within the Marketing team and is responsible for blog and social marketing targeted at prospective new Disney Visa Cardmembers as well as Cardmember newsletter. The role is responsible for content development, performance evaluation, tactic-level marketing execution, and agency management.
Job Responsibility:
Managing the planning and execution of marketing tactics including creative development, test plans, tracking requirements and tactic implementation
Developing campaign schedules and managing media budget
Reporting on performance and identifying trends in social engagement, site traffic, conversion rates and application rates
Requirements:
Bachelor’s degree in Marketing, Communications, Business or related discipline or equivalent experience
5+ years of work experience in content or social marketing roles or related field
Experience developing content for social, blog and newsletters and tracking performance
Strong creative skills
Ability to summarize campaign performance, interpret trends and reporting findings in a clear and effective manner, verbal or written
Paid and organic digital marketing experience
Experience working with reporting tools, preferably experience with web analytics tools (such as: Adobe)
Knowledge of Office skills
Strong process orientation
Proven success of driving results/ability to follow through, creativity & innovation, and priority-setting
Ability to operate independently while keeping peers, partners, and supervisors abreast of activities
Detail oriented
What we offer:
A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits