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This Mint Mobile role supports increasing organic traffic, engagement, and conversions through content marketing efforts and optimizations. It involves researching, strategizing and creating acquisition site content (e.g. blog articles, FAQs, landing pages, video content) using SEO guidelines and data-driven insights. The role collaborates cross-functionally with media, product, technology, creative teams, and external partners. Success is measured by performance metrics, competitive analysis, and the ability to translate data into actionable recommendations. The work impacts organizational visibility and customer acquisition.
Job Responsibility
Ideate, strategize and implement content creation based on business needs, content objectives, industry trends and keyword research
Implement and lead organic search improvements on the blog to increase traffic and engagement
Collaborate with cross-functional teams to develop and implement keyword research, content strategy, and on-page SEO tactics
Analyze search behavior trends and driven data to find opportunities for SEO optimization
Develop and maintain reporting and data visualizations to support business decisions and performance tracking
Also responsible for other duties/projects as assigned by business management as needed
Requirements
Bachelor's Degree plus 2 years of related work experience OR combination of education and experience deemed equivalent
Acceptable areas of study include Business, Marketing or related field
2-4 years SEO and analytics experience
Marketing Solid understanding of performance marketing, conversion, and customer acquisition and retention principles
Project Management Solid understanding of performance marketing, conversion, and customer acquisition and retention principles
Data Analysis Data-driven, analytical, test-and-learn attitude
Analytical Review Strong Analytical skills to measure, lead, analyze and report on KPIs
Google Analytics Experience with Adobe Analytics, Google Analytics, or similar
Adobe Experience with Adobe Analytics, Google Analytics, or similar
Search Engine Optimization (SEO) Intermediate knowledge of SEO tools (e.g. Screaming Frog, STAT, Botify, etc.)
Digital Media Foundational knowledge of paid media a plus