Content Marketing Manager

• Develop and manage a content strategy aligned to marketing, product and commercial priorities
• Build and maintain a content calendar covering blogs, whitepapers, reports, product content, emails, social, video scripts and more
• Drive content that aligns to key personas, value propositions and stages of the buyer journey
• Write clear, insightful, high-quality content: blogs, guides, case studies, reports, landing pages, product explainers, and email copy
• Translate industry trends, product capabilities and customer insights into compelling narratives
• Collaborate with subject-matter experts across the business to extract insights and turn them into polished content
• Ensure brand voice, tone and messaging consistency across all channels
• Produce content that fuels integrated campaigns, nurture journeys and ABM initiatives
• Create campaign assets (eBooks, thought-leadership pieces, webinars materials, infographics) aligned to commercial goals
• Support lead-gen activities with persona-relevant and buying-stage-appropriate content
• Monitor content performance (traffic, engagement, conversion) and continuously refine based on insights
• Optimise content for SEO, user intent and on-page best practices
• Conduct A/B tests on messaging, CTAs, formats and offers
• Partner with Product Marketing to ensure accurate product positioning and storytelling
• Work with Sales and Customer Success to create sales enablement materials (case studies, battlecards, pitch content)
• Collaborate with Design for visual assets, videos and brand consistency
• Manage content workflows, approvals and publishing schedules
• Oversee freelance writers, agencies or designers when required
• Maintain a structured library of assets for internal and external use

• 3–6 years’ experience in B2B content marketing, communications or product/content strategy
• Excellent writing, editing and storytelling skills with strong attention to detail
• Experience producing a wide range of content formats — long-form, short-form, digital, product and thought leadership
• Strong understanding of SEO, user intent and content performance metrics
• Ability to translate complex concepts into clear, accessible content
• Collaborative working style, with the ability to extract insights from SMEs and stakeholders
• Skilled at managing deadlines, multiple projects and content workflows

• Experience in SaaS, technology, data, analytics, research or professional services
• Understanding of persona development, messaging frameworks and buyer journeys
• Familiarity with CMS platforms, marketing automation tools and analytics dashboards
• Experience supporting ABM, demand-generation and sales enablement initiatives
• Some experience with video scripts, webinars, social content or multimedia formats

Benefits across health, finances, fitness, travel, tech and more