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Formlabs GmbH Logo Formlabs GmbH · -

Content Marketing Manager

United States, Somerville Employment contract 85000.00 - 120000.00 USD / Year · Job Posted June 29, 2026
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Job Responsibility

  • Collaborate with internal and external stakeholders to develop written communications and creative media that grow brand awareness, increase traffic to our website, and drive lead generation and sales
  • Identify and interview customers and collaborate with them to publish both written and video case studies
  • Produce high-quality guides and white papers derived from in-depth research and hands-on experimentation with various applications
  • Create content for sales enablement and sell sheets that support new products
  • Partner with Engineering, Product, Sales, and Web teams to ensure content is technically accurate and conversion-focused
  • Define and execute content marketing campaigns and strategies across verticals, funnel stages, and markets
  • Deeply understand our buyer personas and target industry segments to create a content plan aligned with buyers' needs and our internal funnels
  • Manage content creation and distribution across our digital channels (web, social, email, etc.)
  • Maintain consistent style and tone throughout Formlabs content, editing the work of other content creators to bring it to its best

Requirements

  • 2+ years of writing and editing experience, preferably for web or other digital media
  • 2+ years of experience in online content or communications strategy, both planning and execution
  • University/college education in marketing, business, engineering, journalism, communications, education, linguistics, public relations, or similar
  • Prolific writing skills and attention to detail
  • Quick to develop an understanding of technical topics, with an ability to translate them into effective content for technical and business audiences
  • Proven ability to work independently and cross-functionally
  • Analytical, proactive, and goal-driven mindset
  • Structured and strong project management skills

Nice to have

  • Technical background, engineer turned marketer or experience with any of the industries we work with in 3D printing
  • Experience with a modern online marketing tech stack like AI assistants, Google Analytics, Salesforce, SEO tools (Ahrefs), CRM, spreadsheets, and CMS editing
  • Experience with photo and video production
  • Working knowledge of SEO tactics
  • Familiarity with CAD modeling and 3D printing

What we offer

  • Robust equity program to build future wealth through RSUs
  • Comprehensive healthcare coverage (Medical, Dental, Vision)
  • 401K matching and access to financial advisors
  • Generous paid Parental Leave (up to 16 weeks)
  • Tenure-based paid Sabbatical Leave (up to 6 weeks)
  • Flexible Out of Office Plan – Take time when you need it
  • Ample on-site parking & pre-tax commuter benefits
  • Healthy on-site lunches, snacks, beverages, & treats
  • Regular sponsored professional development opportunities
  • Many opt-in culture events across our diverse community
  • Unlimited 3D prints
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