Content Marketing Manager

• Lead content marketing strategy and planning, delivering thought leadership and educational content across multiple formats and channels to drive awareness and engagement
• Own and deliver the social media strategy, with a strong focus on LinkedIn, increasing visibility, engagement and brand advocacy
• Produce high-quality content across written, visual and video formats, ensuring consistency with tone of voice, messaging and brand guidelines
• Champion copywriting excellence, crafting clear, compelling and audience-focused messaging across marketing and communications channels
• Create and optimise SEO-focused content, using keyword insights and best practices to improve visibility and performance
• Lead the development of key marketing assets and campaigns, with a focus on B2B audiences
• contribute to brand initiatives such as awards submissions
• Shape and maintain the brand’s verbal identity, acting as a guardian of tone of voice across all outputs
• Use data and analytics to measure performance, reporting on content and social media effectiveness and continuously optimising output
• Leverage AI tools to enhance content production, improving efficiency while maintaining quality and accuracy

• Proven experience in B2B content marketing
• Excellent copywriting, communication and project management skills, with the ability to manage multiple priorities and deadlines
• Strong understanding of social media and digital content best practices
• Good understanding of SEO principles and interest in AEO
• Proficient in design and content creation, including photography, video editing, Adobe Creative Suite and Canva
• Experience with CMS, CRM and web analytics platforms
• Confident using data, insights and AI tools to inform marketing decisions and optimise content production
• Strong attention to detail, editorial judgement and commitment to producing high-quality content aligned with brand guidelines
• Experience or interest in government-funded learning programmes, especially apprenticeships, or EdTech (advantageous)
• Demonstrates commitment to our values and expected behaviours

Experience or interest in government-funded learning programmes, especially apprenticeships, or EdTech

• 25 days holiday plus bank holidays
• Extra day of holiday for every year of service up to 3 years
• Home working/flexible working
• Receive a company Apple MacBook
• Workplace pension with 4% employer's contribution
• Buy holiday entitlement
• Discretionary company wellbeing days
• Head Office near Vauxhall/Stockwell with free tea and coffee
• Quarterly prizes for top performers in the business
• Regular social events, including Summer and Christmas parties
• up to 10% bonus based on target