Content Marketing Manager Job at Airwallex (London)

Job Description

Airwallex is seeking a strategic and results-driven Content Marketing Manager (enterprise) to join our EMEA Brand Content team. This is an exciting, cross-EMEA role responsible for owning and executing our content strategy for our most strategic, high-value accounts across the region. This role reports to the Senior Content Marketing Manager, EMEA. This role is pivotal in fuelling our Account-Based Marketing (ABM) engine and arming our Enterprise sales team to win. You will be responsible for creating compelling, data-driven thought leadership, proprietary research, and high-touch content designed to engage and persuade C-level executives and buying committees at the world's largest companies.

Job Responsibility

Develop and execute an enterprise-focussed thought leadership content plan, identifying themes and topics that resonate with our target executive-level personas
Own the end-to-end production of major content assets, including proprietary research reports, in-depth white papers, case studies, and executive-level webinars
Manage integrated marketing campaigns, working with the broader marketing team (demand gen, design, CorpAffairs) to ensure effective promotion and localisation of content across all channels and target countries (the UK&I, France, the Netherlands, and the Middle East)
Partner with in-country field marketing teams to inform the content strategy for high-touch enterprise programmes, such as executive hospitality experiences, webinars, and third-party sponsorships
Act as a subject matter expert on our EMEA enterprise executive personas, helping to refine and scale our messaging to address their key business challenges and sell our enterprise product solutions: embedded finance and platform APIs
Serve as the primary content partner for the ABM Manager, developing a content map and bill of materials to support 1:1, 1:few, and 1:many ABM programmes
Create and adapt high-quality, multi-media content (e.g., personalised pitch decks, industry-specific data sheets, short-form videos) designed to engage target accounts and move them through the funnel
Collaborate with the ABM team to analyse account intelligence and intent data, using those insights to recommend and create relevant, timely content
Partner closely with the Enterprise sales team and Product Marketing (PMM) to source and develop the narratives for a library of data-rich, stat-heavy customer case studies and success stories
Identify and support executive speaking opportunities and trade show presentations, working with PMM and Subject Matter Experts to develop compelling narratives
Partner with the global sales enablement team to produce customer-facing assets (like case studies and event collateral) based on existing information and newly sourced customer proof points
Rigorously track and report on enterprise content performance, focusing on key metrics like target account engagement, pipeline influence, and content's contribution to closed-won deals
Use data from Salesforce and our ABM tool Demandbase to analyse what’s working and optimise your content strategy accordingly

Requirements

5-7+ years of experience in B2B content marketing, with a demonstrable focus on targeting enterprise-level accounts (e.g., Fortune 1000) within the payments or fintech space
Exceptional writing, editing, and storytelling skills, with the ability to translate complex technical and thought leadership concepts into clear, persuasive, and data-driven narratives for a C-suite audience
Proven experience in Account-Based Marketing (ABM), with a portfolio of content built specifically to support ABM plays and sales cycles
Strong stakeholder management skills, with a track record of successfully collaborating with sales, product marketing, and design teams
Excellent project management skills, with the ability to manage multiple complex projects, tight deadlines, and internal/external contributors
A data-driven mindset: You default to using data to inform your content strategy and measure its impact
Portfolio required: Please submit a portfolio of relevant B2B content samples (e.g., white papers, case studies, ABM assets, thought leadership) with your application

Nice to have

Experience producing multi-media content (video, interactive, etc.)
Familiarity with our marketing tech stack: Salesforce, Marketo, Demandbase, Mutiny
Experience interviewing senior-level customers and internal subject matter experts
Experience marketing to developers and product managers

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Content Marketing Manager

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