Content Marketing Manager

• Lead and mentor content ~5 marketing specialists (~ 8 hours per week)
• Write a high volume of expert, on-brand copy (approximately ~20-25 billable hours per week)
• Understand when to use AI processes to speed up your work (and how to expertly refine the outputs to create stellar deliverables)
• Collaboration with other department leads to elevate client work and improve processes (including but not limited to developers, project managers, designers, account managers, and HubSpot architects)
• Educate and guide the content marketing team to achieve smart impactful, client-focused solutions that drive revenue and other key business goals
• Create strong user journeys, including CTA strategies, storybranding, content organization, and personalization
• Develop and maintain an in-depth understanding of our clients’ brand voice and implement it into various channels/tactics
• Help organize, maintain and oversee content standards and guidelines
• Offer insight on creative briefs and content team’s work schedules
• Understand and follow best practices and trends in creative copywriting, digital marketing, branding and creative development

• Experience leading, managing, and motivating a content team (3+ years preferred)
• Experience working in an agency or in-house creative team, with a strong award-winning portfolio (5+ years preferred)
• 5+ years of copywriting experience
• B2C and B2B writing experience within an agency preferred
• Excellent interpersonal and communication skills
• Cross-channel writing expertise, including websites, email, print, and social
• Cross-channel editing expertise
• A problem solver with a keen sense for operational efficiency
• A confident decision-maker and mindful communicator
• Skilled in handling criticism well
• Highly creative and strategic
• Familiarity with Claude AI, HubSpot, Ahrefs/SEMrush, and platforms that monitor and reflect content performance (e.g., GA4) is a major plus

Familiarity with Claude AI, HubSpot, Ahrefs/SEMrush, and platforms that monitor and reflect content performance (e.g., GA4)