Content Marketing Manager

• Implement content strategy as defined by the Director, Brand & Communications
• manage the editorial calendar and oversee the production of blogs, case studies, white papers, and SEO-optimized content
• develop and execute thought leadership content for Follett Software Innovators Network, including identifying guest contributors and industry influencers
• own webinar planning, execution, and content repurposing across blogs, social media, FSIN, and other channels
• define social media strategy and oversee its execution, ensuring content is optimized for engagement and distribution
• manage customer storytelling initiatives, including case studies, testimonials, and feature stories
• ensure content is repurposed effectively across digital channels, including website, email, and paid media
• track and analyze content performance metrics to evaluate success against KPIs, optimizing strategy based on key insights and data-driven recommendations
• showcase a strong understanding of content marketing through past work examples

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field
• 5-7 years of experience in content marketing, social media strategy, and thought leadership
• strong writing, storytelling, and editorial skills
• experience managing content calendars, SEO strategies, and multi-channel content execution
• proven experience planning and executing webinars and repurposing content
• social media strategy experience with a focus on engagement and brand growth
• familiarity with tools such as Wistia Hubspot, and G2 a plus

Leadership experience, including managing and mentoring team members, a plus

• Fully remote work
• subsidized healthcare plans, including orthodontic coverage, with HSA option that includes employer matching
• company-paid disability and life insurance
• robust Paid Time Off, including Flex PTO for salaried roles, paid parental leave, company holidays, and paid volunteer service time
• retirement savings with employer match
• flexible Spending Accounts for healthcare and dependent care
• optional supplemental coverages, such as accident, hospital, and critical illness insurance, identity theft and credit monitoring, and legal protection services
• meaningful recognition and tangible rewards