Content Marketing Manager Job at Wave (Toronto)

Job Description

At Wave, we help small businesses to thrive so the heart of our communities beats stronger. We work in an environment buzzing with creative energy and inspiration. No matter where you are or how you get the job done, you have what you need to be successful and connected. The mark of true success at Wave is the ability to be bold, learn quickly and share your knowledge generously. As Content Marketing Manager, you’ll lead the creation of high-impact content that educates, inspires, and converts small business owners at every stage of their journey—from awareness to activation and growth.

Job Responsibility

Develop and execute a content strategy that fuels our product-led growth motion, deepens customer engagement, and amplifies the Wave story across multiple channels, including blog, lifecycle, social, video, and in-product education
Partner closely with Brand, Product Marketing, SEO, and Lifecycle teams to deliver full-funnel, insights-driven content that drives measurable business results
Develop a content strategy that aligns with Wave’s business goals, product roadmap, and customer lifecycle
Create and oversee high-quality content across web, blog, email, social, and in-product channels that builds awareness and drives adoption
Plan and execute editorial calendars that balance brand storytelling with performance outcomes
Identify and optimize for SEO and organic growth opportunities in partnership with Growth Marketing
Partner with Product Marketing to translate product value into compelling stories and educational resources
Work with Lifecycle and Product teams to create personalized, journey-based content that nurtures activation, conversion, and retention
Collaborate with Design and Social teams to bring campaigns and stories to life through rich media formats
Track and analyze content performance to understand impact on awareness, engagement, and conversion
Continuously test and refine messaging, topics, and formats based on data and audience insights
Maintain a consistent brand voice across all touchpoints that reflects Wave’s approachable, confident, and empowering tone

Requirements

7+ years of experience in content marketing and brand storytelling—ideally within SaaS, fintech or a product-led company
Are a natural storyteller who can simplify complex topics (like finance and taxes) into content that feels human, clear, and useful
Have strong SEO and content performance chops—you’re as comfortable with keyword strategy as you are with creative direction
Understand how content connects across the funnel—from awareness to activation to advocacy
Excel at working cross-functionally and managing multiple projects with creative rigor and strategic focus
Have empathy for small business owners and a passion for helping them succeed

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Content Marketing Manager

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