Content Marketing Manager, Robert Half

Robert Half

Location:
United States, Ann Arbor

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are looking for an experienced Content Marketing Manager to join our client's fast-growing marketing team in Ann Arbor, Michigan. This position offers the opportunity to lead strategic content initiatives, collaborate closely with a dynamic team, and drive impactful marketing campaigns. The ideal candidate will excel in fast-paced environments and bring a strong background in content strategy, development, and integrated marketing. This is an exciting role where the Content Marketing Manager can utilize content and data that has been curated for years and implement a better strategy, plan, and content calendar for the organization. This is an ideal role for Content Strategists in the Ann Arbor area looking for a hybrid position on a growing marketing team.

Job Responsibility:

Develop and implement comprehensive content strategies that align with organizational goals
Oversee the creation and management of a content calendar, ensuring timely delivery across all channels
Collaborate with the social media team to craft cohesive organic and paid social campaigns
Create and manage PR strategies, including press releases and billboard messaging
Coordinate with writers and other team members to ensure high-quality, impactful content production
Analyze and optimize content performance using data-driven insights
Leverage AI tools and platforms to enhance content creation and strategy
Maintain brand consistency across all marketing materials and communications
Monitor industry trends to inform innovative content approaches
Lead integrated marketing efforts to unify messaging across various channels

Requirements:

Minimum of 5 years of experience in content strategy, marketing, or related fields
Proficiency in content management, editing, and development
Strong background in blogging and corporate communications
Experience crafting and executing PR and social media strategies
Ability to manage multiple projects simultaneously in a fast-paced environment
Familiarity with AI tools and prompt engineering for content enhancement
Excellent collaboration skills to work effectively with cross-functional teams
Strong analytical abilities to assess performance and refine strategies

What we offer:

medical
vision
dental
life and disability insurance
401(k) plan

Additional Information:

Job Posted:
August 01, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Content Marketing Manager