Content Marketing Manager Jobs

Content Marketing Manager

BlackLine

Location:
United States , Los Angeles

Category:
-

Contract Type:
Not provided

Salary:

115000.00 - 144000.00 USD / Year

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Job Description:

The Content Marketing Manager will architect and execute a comprehensive content marketing strategy for BlackLine, leveraging AI-powered tools and data-driven insights. This role is responsible for driving thought leadership, brand awareness, and lead acquisition by creating and optimizing engaging content across all digital and print channels, including email and our blog. You will oversee the entire content lifecycle, from strategic planning and creation to distribution and performance analysis, ensuring our content resonates with our audience and achieves key business objectives.

Job Responsibility:

Develop and document a long-range strategic content framework that anticipates audience needs and supports evolving business goals
Develop and manage overall content marketing and email marketing plans and strategies that support organizational goals from the top to the bottom of the marketing and sales funnel, including increasing thought leadership, brand awareness, lead acquisition, and effectiveness of lead nurturing
Develop and execute procedures and workflows for the planning, creation, execution, and ongoing optimization of emails and content, and for the distribution and amplification of content and other assets
Collaborate with designers, product marketers, sales professionals, internal and external influencers, and industry experts to conceive and develop content pieces and other assets that meet the needs of both key stakeholders and our audience
Project manage the creation of content and other assets including e-books, white papers, guides, web pages and copy, infographics, videos, articles, emails, and blogs, including through coordination with and management of in-house and outsourced content creators, writers, editors, designers, videographers, developers, etc
Ensure periodic and ongoing postings of blogs to attract site visitors through search, social media, and other channels
Proof-reading and editing to ensure consistency with BlackLine’s style and brand guidelines
Manage various email campaigns, including working with Campaign Managers and others on email strategy and with our in-house Creative team on design and effective messaging strategies to create compelling emails
Development and optimization of email nurturing streams, including working with Marketing Operations on segmentation based on audience demographics and buyer personas
Measure and optimize results, including through A/B and multivariate testing
Monitor and report on content marketing metrics and show continuous improvement of the content strategy based on analytics
Develop and maintain an email, content, and editorial calendar
Stay abreast with latest developments in the email and content marketing fields
Leverage AI-powered tools for content ideation, personalization, SEO optimization, and performance analysis to enhance content effectiveness and efficiency

Requirements:

5+ years of experience building successful B2B email, social, and content marketing campaigns
Proven experience with AI-powered marketing tools (e.g., for content generation, personalization, or analytics) and a strong understanding of how to use them to achieve marketing goals
A demonstrated ability to design and execute a strategic content marketing plan globally tied to KPIs which directly influence pipeline
Copy that converts prospects into leads and buyers
Hands on experience managing all components of successful email campaigns
Ability to edit all types of content including text, video, audio and images
Experience with digital marketing including SEO, SEM, Social Media, and web analytics
Thorough, nuanced understanding of statistics and metrics governing email and content marketing
Strong project management and organizational skills
Exhibit a high level of energy, drive, enthusiasm, initiative, commitment and professionalism
Be a self-starter with solid organizational and planning skills
Must be competitive and focused on achieving goals
Must be a team player and collaborate well across departments
Bachelor's degree in Business, Marketing or a related field
Familiar with working with multiple internal stakeholders and global teams

What we offer:

short-term and long-term incentive programs
robust offering of benefit and wellness plans

Additional Information:

Job Posted:
December 26, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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