Content Marketing Lead

• Lead and implement a comprehensive content strategy that supports Breef’s product, mission and overall brand presence
• Oversee all brand assets and production requirements: emails, decks, social media, paid ads, etc.
• Work extremely closely with our founder and designers on overall brand direction and presence
• Create a robust content calendar and distribution process in collaboration with the larger marketing, growth and sales teams
• Own all marketing trends and research for ads, emails, website, social media, creators, etc.
• Manage and write all briefs for various content needs — working in partnership with our design team
• Support integrated marketing needs through clear product, user and sales materials
• Contribute to our email marketing program and bi-weekly newsletter through creative and copy
• Manage and create posts for Breef’s social media channels in collaboration with the larger marketing team
• Write and edit copy for needed brand materials such as email campaigns, website needs, sales enablement materials, etc.
• Contribute to website assets, visuals, and copy as needed
• Own all creator / UGC needs: sourcing, briefs, contracts, and final edits
• Assist with creation of partnership and webinar content, including topics, scripts, and promotional materials
• Lead the concept, creation and briefs for our performance marketing ads — working closely with our growth team on user journey, targeting and ad performance
• Embody the mission and vision of Breef with an understanding of how and why we do what we do

• 5+ years of proven experience in content marketing, with a focus on strategy and execution
• Experience with social media content and management — knowledge of best practices, formatting, ad sizes, etc.
• Understanding of video mediums — how to concept and brief a strong video for digital mediums
• Experience developing and executing against a cohesive roadmap that aligns with the broader marketing strategy and brand narrative
• Familiarity with Figma as the main design tool and HubSpot as our CRM
• Extremely strong copywriting and editing skills

Experience within a tech company or B2B setting is a plus

• Competitive compensation and benefits
• Equity in a high-growth startup
• Opportunity for extreme growth and ownership within the organization
• Generous vacation and flexible remote work policy