Content Marketing Lead Jobs

Content Marketing Lead

Cherry Ventures

Location:
Germany

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Weflow is looking for a Head of Content to build a category-shaping content engine that drives pipeline, revenue, and brand authority. You’ll own content strategy end-to-end - from positioning and narrative to editorial execution and performance - across the full customer journey (awareness → consideration → conversion → expansion). This is a senior, hands-on leadership role: you’ll write, edit, and ship, while also building the systems and contributor bench to scale.

Job Responsibility:

Define Weflow’s content strategy aligned to ICP, product positioning, and GTM priorities
own the editorial POV
translate product strengths into messaging frameworks and storylines
own an end-to-end editorial calendar across formats
be world-class at LinkedIn content for multiple profiles
write and/or heavily edit flagship pieces
establish quality standards
build and manage a scalable production system
own distribution for key channels
create a repurposing engine
define success per content type
instrument the content funnel with Marketing Ops
run continuous experimentation
hire/manage a bench of freelancers
own budget and vendor relationships

Requirements:

5–7+ years in B2B SaaS content
at least 2 years leading editorial strategy
a portfolio showing operator-grade content and a distinct POV
comfortable with multimedia: LinkedIn social, podcasts, video scripting, webinars
proven ability to connect content to pipeline outcomes
excellent writing + editing skills
strong understanding of the GTM ecosystem: sales, RevOps, customer success, enablement, metrics
experience in narrative-led positioning or category creation

What we offer:

Remote company setup
Regular in-person meetups
Top-of-the-line equipment
Experienced, distributed, and diverse team
Competitive package including stock options

Additional Information:

Job Posted:
December 07, 2025

Work Type:

Remote work

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