This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
This role will be responsible for contributing to inbound marketing via content execution. As a data driven holistic marketer, the ideal candidate will collaborate with key stakeholders in the corporate marketing, inside sales and sales teams to develop new strategies, launch integrated campaigns, and author multi-format SEO content.
Job Responsibility:
Formulate and execute content production, repurpose and distribution of content, leveraging research insights, web traffic, industry trends and sales requirements
Contribute to content marketing programs by developing multi-channel, multi-format content pipeline
Author blog posts, presentations, web page content, customer success stories, email campaign content, white papers, video scripts, and finally conducting industry surveys
Work with digital marketers and designers to own the entire inbound content pipeline
Independently own on-page and off-page SEO
Set and manage the marketing technology stack and own reporting of metrics
Requirements:
2 – 4 years experience in B2B marketing – primarily in content writing
Experience in inbound, digital or content marketing will be a plus
Creative writing: Ability to generate crisp messaging, catchy one-liners, titles etc for web-pages, promotional material will be valued
Familiarity with integrated marketing using digital channels, SEO and marketing tools
Certifications like HubSpot Content Marketing / Inbound marketing will be a plus
Nice to have:
Familiarity with integrated marketing using digital channels, SEO and marketing tools
Certifications like HubSpot Content Marketing / Inbound marketing will be a plus