Content Marketing Executive

• Develop and deliver creative assets for marketing campaigns, including social media content, eDMs, landing pages, digital ads, gift certificates, and print collateral
• Support the creation and repurposing of content across various communication channels to ensure brand consistency
• Write, edit, and proofread compelling marketing copy aligned with our brand voice
• Generate and publish engaging content (text, images, video, HTML) that drives customer engagement and conversion
• Assist in campaign tracking and performance monitoring, including maintaining campaign codes and coordinating with internal teams such as Call Centers
• Identify and curate user-generated content, ensuring proper consent and amplification across platforms (e.g., Instagram, Facebook, TikTok, YouTube, Line, Viber)
• Plan and manage social media editorial calendars and email marketing schedules
• Monitor campaign performance using analytics tools, deriving insights and recommending improvements
• Collaborate cross-functionally with teams such as Customer Relations and Sales to strengthen brand reputation and campaign impact
• Coordinate with internal stakeholders and external partners to ensure timely delivery of marketing initiatives
• Support general marketing operations, including administrative tasks as required

• 2–3 years of experience in marketing, content, or social media roles (highly preferred)
• Strong written and verbal English communication skills with a creative mindset
• Hands-on experience in campaign execution (e.g., email builds, landing page updates)
• Proven experience in social media management and analytics tools
• Ability to work effectively in a matrixed, cross-functional environment
• Highly organized with the ability to manage high content volume in a fast-paced setting
• Strong attention to detail and commitment to quality
• Bachelor’s degree in Marketing, Communications, or a related field (preferred)
• Proficiency in tools such as: Salesforce or similar CRM
• Canva / Adobe Creative Suite (Photoshop, InDesign, Illustrator)
• WordPress, Mailchimp
• Microsoft PowerPoint and Excel
• Working knowledge of Google Analytics 4, UTM tracking, and Looker Studio
• Ability to interpret performance data and translate insights into actionable recommendations
• Fluency in English
• additional Southeast Asian language skills (Thai, Bahasa, Mandarin) are an advantage

additional Southeast Asian language skills (Thai, Bahasa, Mandarin)